Edtech.com's Summary

ParentSquare is hiring a Director of Product Marketing. This role requires crafting compelling stories and positioning products to drive growth and market leadership. The Director will lead the go-to-market strategy, create value propositions, and develop sales enablement resources while closely collaborating with Product Management, Sales, and Customer Success to enhance customer adoption and retention.

Highlights

Develop and lead go-to-market strategies.
Create compelling value propositions and content frameworks.
Collaborate with Product Management, Sales, and Customer Success teams.
5+ years of Product Marketing leadership experience required.
Proficiency with Asana, Slack, HubSpot, G Suite, and Zoom.
Exceptional communication and storytelling skills.
Salary range: $165,000 to $200,000, DOE.
Employer-paid health insurance, 401K matching, and stock options.
15 paid holidays, including birthday leave.
PTO increases annually with health and wellness reimbursements.

Director of Product Marketing Full Description

Director of Product Marketing

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

Who We’re Looking for
ParentSquare is seeking an innovative, strategic, and collaborative Director of Product Marketing who can craft compelling stories and position products to drive growth and market leadership. You’re a visionary who deeply understands customers, competitive landscapes, and can translate product value into clear, impactful messaging. As a core leader within Marketing and across the organization, you’ll inspire alignment, creativity, and collaboration, working closely with Product Management, Sales, and Customer Success to accelerate adoption and delight customers.

In this role, you will:

Develop and lead the go-to-market strategy, including product positioning, messaging, customer segmentation, and competitive differentiation.
Own comprehensive marketing plans for new products and major features, ensuring successful internal alignment and flawless execution.
Act as the strategic voice of the customer, capturing insights from customer interactions, win/loss analyses, competitive intelligence, and market research.
Create clear, compelling value propositions, messaging frameworks, and content that articulate business outcomes to diverse audiences.
Develop robust sales enablement resources, including presentations, product collateral, demos, training materials, and tools that empower the Sales and Customer Success teams.
Drive initiatives that enhance customer adoption, engagement, and retention, collaborating closely with Customer Success and Product Management.
Collaborate with the broader Marketing team to infuse product insights and positioning into campaigns, newsletters, websites, blogs, webinars, and other demand-generation activities.
Lead ongoing competitive analysis and market research, continually refining product positioning to stay ahead of market trends.
Thrive in an ambiguous, fast-paced environment, proactively building scalable processes and structures that support organizational growth.

Our ideal candidate will have the following:

5+ years of Product Marketing leadership experience, ideally in high-growth SaaS environments.
Proven success in developing and executing product positioning and go-to-market strategies.
Strong ability to collaborate cross-functionally and influence teams across Product Management, Sales, and Customer Success.
Exceptional communication and storytelling skills, capable of clearly articulating complex concepts and business value.
A strategic mindset combined with a hands-on, results-driven approach.
Proficiency with collaboration and productivity tools such as Asana, Slack, HubSpot, G Suite, and Zoom.
Creative approach to leveraging AI technologies to enhance productivity and innovation in marketing processes.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
15 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be $165,000 to $200,000, DOE.

Original Job Description

Director of Product Marketing

In this role, you will:

Develop and lead the go-to-market strategy, including product positioning, messaging, customer segmentation, and competitive differentiation.
Own comprehensive marketing plans for new products and major features, ensuring successful internal alignment and flawless execution.
Act as the strategic voice of the customer, capturing insights from customer interactions, win/loss analyses, competitive intelligence, and market research.
Create clear, compelling value propositions, messaging frameworks, and content that articulate business outcomes to diverse audiences.
Develop robust sales enablement resources, including presentations, product collateral, demos, training materials, and tools that empower the Sales and Customer Success teams.
Drive initiatives that enhance customer adoption, engagement, and retention, collaborating closely with Customer Success and Product Management.
Collaborate with the broader Marketing team to infuse product insights and positioning into campaigns, newsletters, websites, blogs, webinars, and other demand-generation activities.
Lead ongoing competitive analysis and market research, continually refining product positioning to stay ahead of market trends.
Thrive in an ambiguous, fast-paced environment, proactively building scalable processes and structures that support organizational growth.

Our ideal candidate will have the following:

5+ years of Product Marketing leadership experience, ideally in high-growth SaaS environments.
Proven success in developing and executing product positioning and go-to-market strategies.
Strong ability to collaborate cross-functionally and influence teams across Product Management, Sales, and Customer Success.
Exceptional communication and storytelling skills, capable of clearly articulating complex concepts and business value.
A strategic mindset combined with a hands-on, results-driven approach.
Proficiency with collaboration and productivity tools such as Asana, Slack, HubSpot, G Suite, and Zoom.
Creative approach to leveraging AI technologies to enhance productivity and innovation in marketing processes.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
15 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

The salary range for this role will be $165,000 to $200,000, DOE.

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Director of Product Marketing

Edtech.com's Summary

Director of Product Marketing Full Description

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