Element451
Director of Product Marketing
Edtech.com's Summary
- Lead product marketing strategy and operations aligning Product, Marketing, Revenue, and Customer Success teams.
- Develop and maintain consistent, differentiated positioning and messaging across key products.
- Design and implement AI-supported workflows for research, messaging, asset creation, and GTM execution.
- Drive and optimize product launches with clear timelines and measurable outcomes.
- Create scalable frameworks for marketing assets including web content, sales enablement, and competitive materials.
- Collaborate with Demand Generation to align messaging with campaigns and lifecycle stages.
- Enable Sales and Customer Success teams with strong value propositions, differentiation, and competitive positioning.
- Track KPIs for launches and initiatives using AI-assisted analysis to improve GTM effectiveness.
- Requires 8+ years in B2B SaaS product marketing or related GTM roles with experience in AI tool usage.
- Benefits include 20 PTO days, 10 company holidays, comprehensive health coverage, 401(k) with 4% match, and working with modern AI-driven technology.
Director of Product Marketing Full Description
Element451 is seeking a Director of Product Marketing to lead product marketing strategy and execution as we scale a modern SaaS platform serving higher education. This role will build and operationalize product marketing that drives adoption, differentiation, and revenue - leveraging AI tools and optimized workflows to move faster, test more, and scale impact across go-to-market initiatives.
Working closely with Product, Revenue, Customer Success, and Marketing, youâll translate complex platform capabilities into clear positioning, compelling messaging, and high-performing GTM materials. Youâll own the narrative, enable the field, and ensure launches land with clarity and consistency.
What Youâll Do
Lead product marketing at Element451, establishing a cohesive strategy and operating model that aligns Product, Marketing, Revenue, and Customer Success.
Own positioning & messaging across key products and capabilities - consistent, differentiated, and built for iteration and testing.
Design and implement AI-supported product marketing workflows to accelerate research, positioning development, messaging iteration, asset creation, and GTM execution.
Use AI tooling to synthesize customer insights, market research, competitive intelligence, and product usage data into actionable narratives, launch strategies, and enablement.
Drive product launches and feature releasesâplan, execute, and optimize launches at scale with clear timelines, readiness checklists, and measurable outcomes.
Build scalable frameworks for producing product marketing assets, including web content, solution briefs, sales enablement, demo narratives, competitive battlecards, and training - without sacrificing quality or rigor.
Partner with Demand Gen to align messaging with campaigns, channels, and lifecycle stages - improving relevance and performance across the funnel.
Enable Sales and CS with clear value props, differentiation, competitive positioning, and talk tracks - supported by AI explainers, proof points, and adoption/usage insights.
Establish and track KPIs across launches and initiatives (adoption, pipeline influence, win-rate impact, competitive performance), using AI-assisted analysis to continuously improve GTM effectiveness.
What Success Looks Like (First 6â12 Months)
Positioning and messaging are clear, consistent, and adopted across Sales, CS, and Marketing.
Launches run on a predictable cadence with strong readiness and measurable outcomes.
Sales enablement is streamlined and high-trust - reps know what to say, when to say it, and why it wins.
Competitive stories are sharper; objection handling improves; win-loss insights get operationalized.
Product marketing becomes the connective tissue between Product and GTM - faster alignment, better execution, stronger outcomes.
Who You Are
8+ years in product marketing (or product management with strong GTM ownership) in a B2B SaaS environment.
Proven experience building and executing product marketing strategy at scale across multiple products/capabilities.
Hands-on experience using AI tools to support research synthesis, messaging development, content creation, enablement, or performance analysis.
Exceptional writer and communicator - able to move from strategy to crisp execution quickly.
Strong cross-functional leader who can drive alignment across Product, Sales, Marketing, and Customer Success.
Highly organized - comfortable running multiple launches and initiatives in parallel.
Data-oriented, with experience using insights and experimentation to refine messaging and GTM motions.
Comfortable as both a leader and an individual contributor in a fast-paced environment.
Curious, pragmatic, and focused on outcomes over activity.
Why Element451
Element451 helps colleges and universities modernize how they enroll, engage, and support students. Internally, we apply the same mindset to how we operate - using technology, automation, and AI to work smarter, move faster, and scale impact without unnecessary complexity.
Product marketing plays a central role in how we translate product value into growth. This role offers real ownership, influence, and the opportunity to define how modern product marketing is practiced inside a scaling SaaS company.
Element451 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Weâre driven by our values!
Impactful, not Immediate â We prioritize meaningful, long-term outcomes.
Progress before Perfection â We take action and learn as we go.
Learners before Masters â Curiosity and humility fuel our growth.
Together, not Alone â Collaboration is our superpower.
Customer Success, not Support â Weâre partners in our clientsâ outcomes.
Perks & Benefits
20 PTO days + 10 company holidays
Comprehensive health, dental, and vision coverage
401(k) with 4% employer match
Modern tech + opportunity to work with AI-driven tools
Fast-moving, mission-driven culture
High-impact work that improves access to higher education
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