Director of Social Media

🇺🇸 Chapel Hill, NC 🕑 Full-Time 💰 $100K - $110K 💻 Marketing 🗓️ April 20th, 2026

Edtech.com's Summary

University of North Carolina at Chapel Hill is hiring a Director of Social Media. The Director will lead the University's social media strategy, manage a team of social media specialists, and ensure alignment with institutional messaging and brand standards. This role also provides strategic oversight for YouTube and podcast initiatives and guides social media governance across campus departments.

Highlights

Lead and develop the University's comprehensive social media strategy to enhance brand engagement and reputation.
Manage a team of social media specialists within University Communications and Marketing (UCM).
Establish policies, best practices, and governance for social media use across academic and administrative units.
Collaborate with content creators including writers, videographers, and designers to produce platform-specific social media campaigns.
Develop and implement a YouTube strategy to expand video storytelling aligned with recruitment and engagement goals.
Provide strategic oversight of the University's podcast portfolio ensuring brand and editorial alignment.
Required qualifications include a Bachelor's degree in communications, marketing, journalism, or related field, with 5-7 years of social media strategy experience and team leadership.
Preferred qualifications include 7-10 years of experience managing social media for large, complex organizations and expertise in video and podcast content strategies.
Strong skills in social media analytics, audience engagement, digital storytelling, and project management are essential.
Hiring range is $100,000-$110,000 annually for a full-time permanent position.