Pearson
Manager, Marketing Strategy (EMEA – Clinical Assessments)
Edtech.com's Summary
- Own and drive marketing strategy and vision for Clinical Assessments across UK, Benelux, France, Germany, Spain, and Nordic countries.
- Lead development and execution of multi-channel campaigns including digital, paid media, social, email, content, and events.
- Manage and mentor a team of marketing specialists while coordinating with Sales, Product, Clinical SMEs, and global marketing teams.
- Monitor market trends and competitive activity to inform differentiated positioning and strategic opportunities.
- Lead thought leadership initiatives, webinars, and clinical content to enhance Pearson's brand credibility.
- Define KPIs, analyze campaign performance data, and optimize marketing ROI and engagement.
- Require 7+ years of marketing experience with demonstrated leadership in go-to-market strategy and integrated campaigns.
- Experience preferred in B2B or B2B2C marketing within healthcare, clinical, education, edtech, or regulated industries.
- Fluency in English and one additional European language preferred; experience working across multiple EMEA countries is highly desirable.
- Proficiency with marketing technologies and analytics tools such as GA4, Salesforce, and Tableau; strong communication, stakeholder management, and project management skills required.
Manager, Marketing Strategy (EMEA – Clinical Assessments) Full Description
Manager, Marketing Strategy (EMEA - Clinical Assessments)
Lead the go-to-market strategy across EMEA for Pearson's Clinical Assessments portfolio, driving high-impact campaigns that build market presence and deliver measurable growth.
About the Role
We are looking for a strategic and commercially driven marketing leader to own the marketing strategy for Pearson's Clinical Assessments markets across EMEA.
This role is responsible for shaping regional positioning, driving integrated campaigns, and delivering revenue-generating initiatives across the UK, Benelux, France, Germany, Spain, and the Nordic region.
You will lead a team of marketing specialists, working closely with Sales, Product, Clinical SMEs, and global marketing teams to translate market insights into impactful strategies, campaigns, and thought leadership that drive adoption, engagement, and growth.
Key Responsibilities Strategic Marketing Leadership
Own the overall marketing strategy and vision for EMEA Clinical Assessments markets
Drive market presence, brand positioning, and revenue growth across multiple European regions
Align regional strategies with global priorities and business objectives
Lead annual and quarterly planning, including campaign roadmaps and market prioritisation
Integrated Campaign Development & Execution
Oversee the development and execution of integrated, multi-channel campaigns (digital, paid media, social, email, content, and events)
Lead marketing strategy for key product portfolios and thought leadership initiatives
Own and support Spain's marketing execution in collaboration with local and partner teams
Ensure campaigns reflect evidence-based messaging and reinforce Pearson's position as a trusted leader in clinical assessment
Team Leadership & Cross-Functional Collaboration
Lead, mentor, and develop a team of marketing specialists
Partner closely with Sales, Product, Research, Clinical Consultants, and global marketing teams
Drive alignment across functions to ensure consistent messaging and seamless execution
Market & Customer Insight
Monitor market trends and competitive activity across EMEA
Translate insights into differentiated positioning and strategic opportunities
Champion deep understanding of diverse clinician audiences across regions
Thought Leadership & Brand Growth
Lead the development of thought leadership campaigns, webinars, and clinical content
Partner with internal experts and external clinicians to elevate credibility and engagement
Strengthen Pearson's reputation for assessment accuracy, digital innovation, and training excellence
Performance & Optimisation
Define KPIs and reporting frameworks for campaigns
Analyse performance data to optimise ROI, conversion, and engagement
Use insights to inform future planning, investment, and market focus
Skills & Experience
7+ years of marketing experience, including people leadership
Proven experience owning go-to-market strategy and delivering integrated campaigns tied to revenue and growth
Strong background in B2B or B2B2C marketing (healthcare, clinical, education, edtech, or regulated industries preferred)
Experience working across multiple countries or regions (EMEA experience highly desirable)
Fluent in English and one additional European language (e.g. Spanish, French, German, Dutch, or Nordic languages)
Strong analytical mindset with the ability to interpret data and optimise performance
Experience with marketing technology and analytics tools (e.g. GA4, Salesforce, Tableau or similar)
Excellent communication and stakeholder management skills
Strong organisational and project management capabilities in a matrixed environment
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
Location & Working Pattern
EMEA-based (Remote / hybrid depending on location)
Travel across the region may be required
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job:
Marketing
Job Family: GO_TO_MARKET
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