IronCircle
Director, Performance Marketing
🇺🇸 Hybrid - Columbia, MD
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ September 5th, 2025
Marketo
Edtech.com's Summary
IronCircle is hiring a Director, Performance Marketing to lead and optimize digital marketing strategies across paid and organic channels to drive brand awareness, lead generation, and revenue growth. The role involves strategic planning, campaign execution, team leadership, and cross-functional collaboration to achieve measurable marketing results.
Highlights
- Develop and execute digital marketing strategies including paid search, social media, SEO, content marketing, and email campaigns.
- Lead paid media campaigns with platforms such as Google Ads, Bing Ads, LinkedIn Ads, and social media advertising.
- Implement SEO strategies focusing on keyword research, on-page optimization, and link-building.
- Utilize analytics tools like Google Analytics, SEMrush, and HubSpot for performance monitoring and campaign optimization.
- Conduct A/B testing and conversion rate optimization to enhance campaign effectiveness.
- Lead and mentor a digital marketing team, fostering collaboration and alignment with executive leadership.
- Require 7+ years of digital marketing experience, including 3-5 years in a leadership role.
- Experience in cybersecurity, technology, or education sectors is preferred.
- Competitive benefits package including Medical, Dental, Vision, 401k, and Paid Time Off.
- Serve clients in the cybersecurity training market, leveraging IronCircle's AI-powered learning platform and extensive alumni network.
Director, Performance Marketing Full Description
Director, Performance Marketing
Marketing - Columbia, Maryland (Hybrid)
The Director, Performance Marketing will be responsible for the development, execution, and optimization of both paid and organic digital marketing strategies to drive brand awareness, lead generation, and revenue growth for IronCircle. This role combines strategic thinking with hands-on execution across multiple digital channels, including but not limited to paid search, social media, SEO, content marketing, and email campaigns. The ideal candidate will have a proven track record of leading high-performance digital marketing teams, working with cross-functional stakeholders, and driving measurable results in a fast-paced and competitive landscape.
About Us
With over 17+ years of experience, IronCircle is one of the leading global tech education, training, and service providers sending thousands of learners to new and exciting careers, serving and developing tech-related ecosystems.
In 2018, IronCircle entered the US market via a university partnership model and have successfully partnered with colleges and universities to train the next generation of industry professionals. Unique to our program, TDX Arena is an AI-fueled powerhouse learning platform that helps learners apply concepts learned in class to real-world situations.
With over 50,000 cybersecurity alumni worldwide, IronCircle is highly experienced at delivering the most effective accelerated cybersecurity training and educational programs.
Responsibilities:
- Strategic Leadership & Planning:
- Develop and execute the overall digital marketing strategy to drive qualified leads and brand visibility in the cybersecurity training market.
- Set clear, measurable KPIs aligned with business goals and ensure performance tracking across all digital channels.
- Lead the integration of paid and organic marketing efforts to provide a seamless customer journey from awareness to conversion.
- Stay up-to-date with industry trends, competitor strategies, and emerging technologies to maintain a competitive edge.
- Paid Media (PPC, Display, Social, etc.):
- Lead the strategy and execution of paid search campaigns (Google Ads, Bing Ads, etc.), display advertising, retargeting, and social media ads (Youtube, Facebook, Instagram, Tiktok, etc.).
- Continuously optimize paid campaigns to maximize ROI, improve conversion rates, and lower customer acquisition costs (CAC).
- Manage budgets and allocate resources effectively to maximize digital marketing spend.
- SEO & Organic Growth:
- Develop and execute a comprehensive SEO strategy focused on increasing organic traffic, improving rankings, and driving conversions.
- Oversee keyword research, on-page optimization, technical SEO, and link-building efforts.
- Work closely with content and product teams to ensure a consistent SEO-driven approach across all web assets and learning modules.
- Analytics & Reporting:
- Use analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to monitor performance and adjust campaigns as necessary.
- Provide regular reporting on key metrics (traffic, lead generation, conversion rates, etc.) and actionable insights for continuous improvement.
- Conduct A/B testing and data-driven analysis to optimize campaign performance and content engagement.
- Team Leadership & Collaboration:
- Lead, mentor, and build a high-performing digital marketing team, fostering a collaborative, innovative, and results-oriented culture.
- Work cross-functionally with content, sales, product, and design teams to ensure alignment on goals, messaging, and deliverables.
- Ensure smooth communication and alignment with the executive team regarding campaign progress and results.
Experience/Skills Required
- 7+ years of digital marketing experience, with at least 3-5 years in a leadership role.
- Proven experience managing both paid and organic digital marketing campaigns (PPC, SEO, content, social media, email, etc.) with measurable results.
- Experience in the cybersecurity, technology, or education industry is a plus.
- Expertise in Google Ads, Bing Ads, LinkedIn Ads, and other paid platforms.
- Deep understanding of SEO best practices, tools, and analytics.
- Strong analytical skills with experience using Google Analytics, SEMrush, Ahrefs, HubSpot, or similar platforms.
- Ability to develop and manage comprehensive content marketing strategies.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
- A/B testing and conversion rate optimization (CRO) experience.
- Leadership experience, including team building, mentoring, and performance management.
Values
Passion is our driver.
Excellence is how we deliver.
People are our focus - learners and employees.
Change creates opportunity - we embrace change.
Learning never stops and neither do we.
Our Offer
- Competitive benefits package includes: Medical, Dental, Vision, 401k, Paid Time Off.
Your Success is our Success
If you're a driven, collaborative person who thrives on breaking new ground and inspiring others to do the same, you’ll feel right at home here. We’re looking for someone who's passionate, high-performer and pushes boundaries in pursuit of something bigger.
You’re a self-starter with a “ready to make an impact on day one” mindset—confident in your ability to add real value from the start and grow with us over the long term. If that sounds like you, we think you’ll be a perfect fit.
At our core, we're more than just a company—we're a close-knit team on a mission to change lives through the power of education. We work hard, we play hard, and we deeply value each person’s contributions toward our shared goals. We can’t wait to welcome the next game-changer to our team. (Yes, we mean you.)
Equal Employer Opportunity (EEO) Statement:
ThriveDX, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ThriveDX, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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