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American Public University System
Director, Pricing and Campaigns Specialist
CRM
SQL
Excel
Edtech.com's Summary
American Public University System is hiring a Director, Pricing and Campaigns Specialist. The role builds a new pricing, scholarship, promotion, and cross-sell and upsell capability for American Public Education across its Health+, Military+, and business-to-business offerings. The director designs and runs the offers, scholarships, and promotional campaigns that turn demand into student starts and lifetime value while protecting margin, working with Finance, Enrollment, Financial Aid, academic leadership, and Compliance.
Highlights
- Develop pricing and scholarship or grant recommendations by program and segment, such as military students and nurses.
- Analyze price sensitivity, competitor pricing, and net tuition to find ways to grow student starts while protecting margin.
- Own the annual offer and promotions calendar, including term-start promotions, scholarships, and fee waivers.
- Work with Compliance to make sure every offer meets Department of Education, accreditor, state, and military Tuition Assistance rules.
- Lead promotional campaigns end to end with the Brand and Growth, Creative, and Lifecycle teams, and embed offers in nurture, re-engagement, and remarketing journeys with the CRM team.
- Equip Enrollment and Admissions advisors to communicate offers clearly and consistently.
- Stand up cross-sell and upsell strategy for pathways such as certificate-to-degree, bachelor's-to-master's, and stackable credentials for alumni.
- Design offer A/B tests with the Measurement Lead, model student lifetime value with Marketing Intelligence and Data, and track offer ROI and scholarship spend against budget.
- Eight or more years in pricing, revenue management, promotions, or lifecycle marketing, with experience running multi-channel campaigns in CRM and marketing automation tools.
- Bachelor's degree required, with a CPA, CFA, or MBA preferred, plus fluency in Excel and business cases and a plus for SQL, Tableau, and knowledge of Title IV and military tuition assistance rules.
Director, Pricing and Campaigns Specialist Full Description
Director, Pricing & Campaigns
American Public University System, Inc.
The Pricing & Campaigns Director sits within Digital Experience & Lifecycle and builds a new capability for APEI: pricing, scholarship, promotion and cross-sell / upsell strategy across Health+, Military+ and B2B. They design and run the offers, scholarships / grants and promotional campaigns that convert demand into starts and grow student lifetime value while protecting margin. Working with Finance, Enrollment, Financial Aid, Academic leadership and Compliance, they bring an investor's discipline to every offer.
Key Responsibilities
- Develop pricing and scholarship / grant recommendations by program and segment (e.g., military, nurses)
- Analyze price sensitivity, competitor pricing and net tuition to find opportunities that grow starts while protecting margin
- Own the annual offer and promotions calendar (e.g., term-start promotions, scholarships, fee waivers)
- Ensure offers meet Department of Education, accreditor, state and military Tuition Assistance rules with Compliance
- Lead end-to-end promotional campaigns with Brand & Growth, Creative and Lifecycle teams (audience, offer, channels, timing)
- Embed offers in nurture, re-engagement and remarketing journeys with Lead Journeys / CRM to lift conversion
- Equip Enrollment / Admissions advisors to communicate offers clearly and consistently
- Stand up cross-sell / upsell strategy (e.g., certificate-to-degree, bachelor's-to-master's, alumni and stackable credentials)
- Partner with Marketing Intelligence & Data to model lifetime value and target students most likely to continue their studies
- Design offer A/B tests with the Measurement Lead; quantify incremental starts, revenue and cost of each offer
- Track offer ROI and scholarship spend against budget; retire offers that do not pay back
- Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance
- Perform other duties as assigned
Position Requirements
- 8+ years in pricing, revenue management, promotions or lifecycle marketing
- Strong commercial acumen (price sensitivity, discounting, LTV, payback)
- Experience running multi-channel campaigns with CRM / marketing automation
- Fluency in Excel and business cases; SQL / Tableau a plus
- Knowledge of higher-ed financial aid rules (e.g., Title IV, military TA) a plus
- "Would I make this decision if it were my own money?"
- Student-obsessed; removes friction from enrollment
- Hypothesis-driven; scales only what is incremental
- Speed with discipline; protects margin and compliance
- Collaborative, integrated with Operations and Academics
Education:
- Bachelors required
- CPA, CFA, or MBA preferred
About Us:
Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), and Rasmussen University.
It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.
If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to [email protected].
Equal Opportunity Employer
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