NAF
Director, Product Growth & Partnerships
CRM
Edtech.com's Summary
NAF is hiring a Director of Product Growth & Partnerships to lead the scaling of KnoPro.org and other digital products that enhance career readiness and work-based learning. The Director will develop and execute growth strategies, build partnerships, and drive user engagement and retention while ensuring long-term sustainability of the digital product portfolio.
Highlights
- Lead growth strategy and execution for KnoPro.org, aiming to scale student users from 50,000 to over 500,000 within five years.
- Build and manage partnership-driven distribution channels to expand product reach.
- Develop scalable growth systems, partnership playbooks, and operational processes.
- Collaborate cross-functionally with marketing, engineering, data, program, and philanthropy teams.
- Required familiarity with CRM systems, marketing automation, analytics platforms, project management tools, and AI-enabled workflows.
- Preferred experience includes 4-7+ years in growth marketing, product marketing, partnerships, or business development, with proven success in scaling digital products.
- Preferred educational background in marketing, business, communications, product management, entrepreneurship, education, or related fields.
- Knowledge of campaign analytics, experimentation frameworks, digital ecosystems, and user engagement metrics.
- Salary offered at $122,500 with comprehensive benefits including medical, dental, vision, retirement plans, paid holidays, and flexible time off.
- The role reports to the VP, Product & Innovation and involves up to 15-20% travel for conferences and partner meetings.
Director, Product Growth & Partnerships Full Description
Director, Product Growth & Partnerships
Job Summary:
NAF is seeking a Director of Product Growth & Partnerships to help lead the next phase of scale for KnoPro.org and NAF’s growing portfolio of digital products!
KnoPro [powered by NAF] is a free digital product designed to expand access to career-connected and work-based learning opportunities for students nationwide. As NAF continues to invest in digital products that support career readiness, work-based learning, and career academy success, this role will help build the growth systems, partnerships, and distribution strategies needed to scale impact across multiple products over time.
The Director will operate at the intersection of product growth, product marketing, platform partnerships, and ecosystem development. While KnoPro will serve as the primary near-term focus, this role will also help shape broader strategies related to user growth, engagement, partnership-driven product distribution, integrations, and long-term sustainability across NAF’s digital product ecosystem.
The Director will be accountable for scaling KnoPro from 50,000 to 500,000+ students over the next five years, strengthening activation and retention, building and nurturing partnerships that unlock scale through existing student networks, and helping shape long-term sustainability strategies across NAF’s digital product portfolio.
This is a builder role with clear ownership and accountability, on a small start-up like product team within a larger national organization. The Director will define strategy, execute against it, monitor progress and adjust tactics independently, and work cross-functionally to deliver measurable growth.
This role reports to the VP, Product & Innovation and partners closely with the Sr. Director, Digital Product Management, Sr. Director, Strategic Market Development, as well as the Marketing & Communications, Engineering & Data, Program and Philanthropy teams, as well as other cross-functional leaders.
This is a fully remote position, with travel required as needed, up to 15-20% per year to support conferences, partner meetings, school visits, and strategic growth opportunities in key regions.
Preferred Educational/Training:
Coursework, certifications, and/or degree in marketing, business, communications, product management, entrepreneurship, education, or a related field preferred.
Preferred Experience:
- 4-7+ years of experience in growth marketing, product marketing, partnerships, product growth, business development or related roles.
- Demonstrated success scaling a digital product or platform, or online community through measurable user growth, required.
- Experience building or managing partnership-driven distribution channels.
- Experience working in edtech, digital platforms, consumer technology, and/or education marketplace environments.
- Experience contributing to sustainability or monetization strategies is a plus.
- Familiarity with K–12 education, career readiness, workforce development, or nonprofit ecosystems, preferred.
Knowledge, Skills and Abilities:
- Strong understanding of growth strategy, product-led growth, user acquisition, activation, engagement, retention, and referral dynamics.
- Knowledge of campaign analytics, experimentation frameworks, and performance measurement strategies.
- Understanding of digital product ecosystems, integrations, and scalable distribution models.
- Exceptional verbal and written communication, pitching, relationship-building, and collaboration skills.
- Ability to build scalable growth systems, partnership playbooks, and operational processes.
- Familiarity with CRM systems, marketing automation tools, analytics platforms, project management tools, and AI-enabled workflows.
- Ability to work independently while building strong cross-functional collaborative relationships.
Salary:
$122,500.00
Benefits:
- Medical, Dental, Vision and Flexible Spending Account eligibility as of date of hire
- Employer-paid Life Insurance as of date of hire
- Employer-paid Headspace and HealthiestYou by Teladoc memberships as of hire date
- Generous employer contributions to Retirement Plan
- Twelve Paid Holidays per calendar year
- Five Paid Sick Days per calendar year
- Generous flexible paid time off policy
- Conditional Paid Leave, e.g., Parental Bonding, Bereavement, Jury Duty
To Apply:
To help us understand your experience and perspective, please respond to the following short answer prompt in 300 words or less:
As edtech nonprofits look to scale digital products in an ever-shifting market, growth strategy and experimentation is more important than ever. Tell us about a time that you scaled up a digital product to reach a greater audience of students, teachers, administrators, or other end users in your industry/market. What strategies did you employ, what growth loops and experiments proved the most successful, and what was the final outcome of your efforts?
Please submit your resume, cover letter, and short-answer response via resumes@naf.org
NAF and Insperity provide equal employment opportunities to all employees and applicants without regard to race (including hair texture and hairstyles), color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.
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