Curriculum Associates
Director, Product Marketing
K-12
K-8
Edtech.com's Summary
Curriculum Associates, LLC is hiring a Director, Product Marketing. The role leads the strategy and execution of marketing initiatives for i-Ready's K-12 assessment solutions, shaping product positioning and go-to-market strategies. The Director collaborates cross-functionally with teams including Product Management, Sales, and Customer Success to drive product adoption, lead high-impact launches, and ensure sales enablement with compelling messaging.
Highlights
- Lead strategy and execution of marketing initiatives for i-Ready's assessment solutions targeting K-12 market.
- Develop clear, differentiated product positioning and messaging that resonate with educators and administrators.
- Drive go-to-market launch plans for new products and features with cross-functional alignment.
- Conduct market and competitive analysis to inform actionable strategies.
- Build sales enablement tools, training, and content to facilitate effective product communication and deal closures.
- Oversee creation of product-related content to support demand generation and thought leadership.
- Partner with Customer Success to highlight educator and district success stories demonstrating product impact.
- Define KPIs and measure effectiveness of product marketing initiatives, reporting to senior leadership.
- Manage and mentor a team of product marketers, fostering professional development and high performance.
- Requires 8+ years in product marketing with at least 3 years leadership experience; strong EdTech sector experience including K-12 education markets and procurement cycles; bachelor's degree in Marketing, Business or related field; MBA preferred.
- Compensation ranges from $110,500 to $196,500 plus eligibility for company bonus plan; benefits include medical, dental, vision, life insurance, 401k with employer match, paid holidays, and flexible vacation policies.
- Requires approximately 15% travel.
Director, Product Marketing Full Description
At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation's K-8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.
The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive adoption and growth of i-Ready's assessment solutions. This role is critical in shaping how our assessment products are positioned in the K-12 market and ensuring educators and administrators understand the value of our offerings. You will serve as the hub, connecting Product Management, Sales, Service and other Marketing teams to deliver compelling propositions, strategies messaging and go-to-market strategies that support our mission to improve student outcomes.
This role will define positioning and messaging, lead high-impact product launches, and ensure sales and service teams are equipped with compelling, differentiated stories that drive adoption and impact.
This is a highly cross-functional leadership role that partners closely with Product, Research, Sales, Growth Marketing, IST enablement, and Revenue Operations to bring assessment solutions to market with clarity, consistency, and measurable results.
The impact you'll have:
Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i-Ready's assessment and instructional solutions that resonate with educators, administrators, and district leaders.
Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution.
Market & Competitive Analysis: Conduct research on EdTech trends, K-12 customer needs, and competitive landscape; translate insights into actionable strategies.
Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals.
Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership.
Customer Advocacy: Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact.
Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership.
Leadership & Team Development:
- Manage and mentor a team of product marketers, fostering growth and professional development.
- Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging.
- Champion a culture of innovation, accountability, and continuous improvement within the marketing organization.
What we're looking for:
- Extensive experience in product marketing, portfolio marketing, or go-to-market leadership
- Strong ability to translate research, data, and market insights into clear, compelling assessment narratives
- Proven success leading complex, cross-functional initiatives in matrixed organizations
- Experience owning product launches and sales enablement for sophisticated or research-backed products
- Analytical mindset with experience defining KPIs and using performance data to guide decisions
- People leadership experience, with a focus on coaching, strategic growth, and high standards
- Experience in education, assessment, edtech, or research-driven environments strongly preferred
Qualifications
- Experience: 8+ years in product marketing or related roles, with at least 3 years in a leadership position.
- Required: Proven experience in the EdTech sector, with a strong understanding of K-12 education markets, buyer personas, and procurement cycles.
- Preferred: Experience in the K-12 assessment market, with a strong understanding of assessment buyer personas, procurement cycles and offerings.
- Skills: Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams.
- Education: Bachelor's degree in Marketing, Business, or related field; MBA a plus.
Our Commitment
At Curriculum Associates, we are deeply committed to supporting educators and improving outcomes for all students. Every decision we make is guided by our mission to ensure equitable access to high-quality instructional resources and actionable data that empower teachers and accelerate learning.
What We Offer
- Competitive compensation and benefits
- Opportunity to shape the future of i-Ready's product portfolio
- Collaborative, mission-driven culture focused on improving student learning
Travel: 15%
Benefits and Pay Range:
Pay Range - This role's range is $110,500 - $196,500. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.
Benefits - Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company's 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.
Application deadline: May 18, 2026. This is subject to close earlier if there is a high volume of applicants or a qualified hire is made.
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