PowerSchool
Director, Product Marketing
Edtech.com's Summary
- Lead and evolve the Impact Center narrative to communicate how PowerSchool solutions improve educational outcomes.
- Develop value-driven product positioning tied to real-world use cases and results for districts and schools.
- Drive go-to-market strategy, including launches, campaigns, and sales motions across aligned solution areas.
- Collaborate closely with Product, Sales, Customer Success, Enablement, Brand, and Demand Marketing teams.
- Manage and mentor a team of Product Marketers to enhance storytelling and execution.
- Track and report on Impact Center performance metrics such as pipeline influence, adoption, and engagement.
- Require 10+ years in product or solution marketing with leadership experience in multi-product or platform environments.
- Strong strategic thinking, exceptional storytelling, and ability to influence cross-functionally without authority.
- Experience in SaaS preferred; education technology experience is a plus but not required.
- Estimated base salary range is $153,800 to $192,300 USD, with comprehensive benefits including insurance, 401(k), parental leave, and wellness programs.
Director, Product Marketing Full Description
Overview:
At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means youâre joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.
Team Overview
Our Marketing team leads, develops, and executes PowerSchoolâs global marketing initiatives. Responsible for brand, corporate communications, demand-generation, and product marketing, the team works across all major marketing functions to drive alignment of the organizationâs messages across all channels to ensure we meet our sales targets.
Responsibilities:
Description
PowerSchool is evolving how we go to market, organizing around Impact Centers that align our solutions to the real priorities of districts, schools, and educators. We are looking for a dynamic Director of Product Marketing to lead one of these Impact Centers and shape how PowerSchool delivers and communicates value across an aligned set of solution areas.
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This Director of Product Marketing role is both strategic and hands-on. You will own the go-to-market narrative for your Impact Center, centering our story on customer value and the educational outcomes our solutions help make possible. You will lead and mentor a team of product marketers, partner deeply across Product, Sales, Customer Success, Enablement, and Marketing, and move with urgency to turn strategy into action.
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If you thrive in ambiguity, love building teams, and want to help customers succeed in meaningful, measurable ways, this role is for you.
Key Responsbilities
- Own and evolve the Impact Center narrative, clearly articulating how PowerSchool helps customers achieve their priorities and improve educational outcomes.
- Develop value-driven positioning that connects product capabilities to real-world use cases, impact, and results for districts and schools.
- Lead the go-to-market strategy across aligned solution areas, ensuring consistency, clarity, and momentum across launches, campaigns, and sales motions.
- Partner closely with Product Management to influence roadmap storytelling, prioritize market-facing announcements, and align on investment focus.
- Serve as a primary cross-functional leader and collaborator for Sales, Solution Engineering, Customer Experience, Enablement, Brand, and Demand Marketing.
- Manage, coach, and mentor a team of Product Marketers, setting clear priorities and raising the bar on execution, storytelling, and impact.
- Roll up your sleeves as needed, jumping into narratives, launches, or customer-facing work when urgency or complexity demands it.
- Track and communicate Impact Center performance, including pipeline influence, adoption, engagement, and brand impact.
Qualifications:
Qualifications
- 10+ years of experience in product marketing, solution marketing, or related go-to-market roles.
- Proven experience leading and developing high-performing product marketing teams.
- Strong strategic thinking paired with a bias toward action and execution.
- Exceptional storytelling skills, with the ability to connect product value to customer outcomes and organizational goals.
- Demonstrated success partnering cross-functionally and influencing without authority.
- Experience working in complex, multi-product or platform-based organizations.
- SaaS experience, education technology preferred but not required.
Compensation & Benefits:
PowerSchool offers the following benefits:
- Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
- Flexible Spending Accounts and Health Savings Accounts
- Short-Term Disability and Long-Term Disability
- Comprehensive 401(k) plan
- Generous Parental Leave
- Unrestricted paid time off (known as Discretionary Time Off - DTO)
- Wellness Program, including ClassPass & Employee Assistance Program
- Tuition Reimbursement
- Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage
A reasonable estimate of the base compensation range for this position is $153,800 - $192,300 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.
EEO Commitment:
PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.
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