Western Governors University
Director, Regional Marketing, Salt Lake City, UT
CRM
Tableau
Edtech.com's Summary
Western Governors University (WGU) is hiring a Director, Regional Marketing. The director leads marketing planning and operations for regional marketing across seven regions, managing a team of marketing specialists and coordinating among national marketing, regional operations, and data analytics to deliver data-driven marketing programs aligned with institutional priorities.
Highlights
- Lead and develop a team of three marketing specialists supporting execution, operations, reporting, and process optimization across seven regions.
- Partner with VP of Regional Marketing on strategic planning, OKR alignment, forecasting, and operational execution including budgets, contracts, and vendor management.
- Oversee regional marketing performance management and reporting, including KPIs on awareness, intent, applications, and enrollments, and collaborate with Analytics and Institutional Research teams.
- Serve as single point of contact for external agencies, consolidate creative briefs, and ensure alignment with national brand strategy and messaging.
- Requires expertise in marketing operations, data analytics, integrated campaign management, and vendor relations.
- Proficiency with Excel, Tableau, Adobe Analytics, and Google Analytics is essential.
- Bachelor's degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred.
- Minimum 10 years of progressive marketing experience with 3–5 years in leadership roles, preferably in multi-region or matrixed organizations and higher education or mission-driven sectors.
- Industry experience relevant to WGU colleges such as business, healthcare, K12 education, or IT is preferred.
- Position offers a salary range of $126,800 to $228,300 with full benefits including bonuses, health coverage, retirement, tuition discounts, and paid leave; travel up to 30% required.
Director, Regional Marketing, Salt Lake City, UT Full Description
If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Management_Executive 610Pay Range: $126,800.00 - $228,300.00
Grade: Management_Executive 610Pay Range: $126,800.00 - $228,300.00
Job Description
The Director, Regional Marketing, leads marketing planning and operations across the entire regional marketing team. Reporting to the Vice President, Regional Marketing, this role serves as both a strategic partner and operational leader and is responsible for the implementation of the tools, data, processes, and vendors needed to execute effective, data-informed marketing programs aligned with institutional priorities across all 7 regions.
They oversee a team of three marketing specialists that support marketing operations, reporting, and process and executional optimization.
This leader acts as the connective tissue between national marketing (creative, media web, CRM etc), regional operations, and data analytics—driving consistent performance, efficient operations, and local impact.
The Regional Marketing team operates in a highly matrixed environment, and as such, it is critical that this leader demonstrates an ability to work collaboratively and drive results through persuasion and influence, as well as by direct authority.
aligned with institutional priorities across all 7 regions.
They oversee a team of three marketing specialists that support marketing operations, reporting, and process and executional optimization.
This leader acts as the connective tissue between national marketing (creative, media web, CRM etc), regional operations, and data analytics—driving consistent performance, efficient operations, and local impact.
The Regional Marketing team operates in a highly matrixed environment, and as such, it is critical that this leader demonstrates an ability to work collaboratively and drive results through persuasion and influence, as well as by direct authority.
Essential Functions and Responsibilities:
Leadership & Team Management
- Lead, coach, and develop a high-performing team of Marketing Specialists who support marketing execution within WGU's seven regions and are responsible for centralized tools, templates, and reporting
- Foster a culture of accountability, collaboration, innovation, and continuous improvement within the regional marketing organization
- Serve as a key member of the Marketing leadership team, representing regional needs and perspectives in quarterly and annual planning
Strategic Planning & Operational Enablement
- Partner with the VP, Regional Marketing to guide annual and quarterly strategic planning, OKR alignment, and forecasting
- Lead operational implementation of regional marketing efforts including timelines, budgets, contracts, procurement workflows, vendor/agency management, and performance dashboards
- Develop and maintain shared marketing resources—SWOT analyses, competitive research tools, budget trackers, and enrollment dashboards—to ensure consistency and scalability across all regions
Performance Management & Data Reporting
- Oversee centralized regional reporting, including monthly and quarterly business reviews.
- Partner with the Analytics and Institutional Research teams to define, track, and communicate lead and lag KPIs (awareness, intent, applications, enrollments)
- Ensure Senior Regional Marketing Managers have timely access to actionable insights that inform strategy and drive optimization
- Lead development of consistent performance dashboards that align regional efforts with institutional business goals
- Identify net new research and testing needs to further refine where Regional Marketing can make the biggest impact
Cross-Functional Collaboration
- Act as SPOC for external agency partners, representing all regional needs
- Consolidate regional needs into unified creative briefs and campaign requests to streamline production through national team
- Ensure alignment between regional priorities and national brand strategy, messaging, and creative standards
- Facilitate the sharing of best practices, performance insights, and innovations across regions
Knowledge, Skill and Abilities:
- Strong leadership, communication, and stakeholder-management skills.
- Data-driven mindset with fluency in campaign analytics and reporting tools.
- Ability to navigate ambiguity and influence across functions.
- Highly organized, systematic, and process-oriented.
- Curious, innovative, and passionate about mission-driven marketing
- Ability to manage time and resources for multiple projects at one time
- Flexible and adaptable, comfortable with a high degree of change
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred.
- 10+ years of progressive marketing experience, including 3-5 years in a leadership role overseeing teams
- Proven success in multi-region or matrixed marketing organizations; higher education or mission-driven sector experience preferred
- Regional and/or Retail and/or ecommerce experience
- Strong background in marketing operations, analytics, and integrated campaign management
- Demonstrated ability to balance strategic planning with hands-on operational execution.
- Experience managing vendor relationships
- Budget management experience
- Data and Analytics experience. Knowledge in working with Excel, Tableau, Adobe Analytics and Google Analytics
- Experience working with internal and external creative departments and teams
- Industry experience in higher education and/or areas relevant to WGU colleges (e.g., business, healthcare, K12 education, IT)
Working Conditions:
- Travel required (up to 30%)
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Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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