Edtech.com's Summary

ParentSquare is hiring a Director, Website and Brands to run parentsquare.com and remind.com and keep the brand consistent everywhere it appears. The role leads a small team and agency partners to optimize the company’s web properties for SEO and AI search. It is a fully remote position within the United States.

Highlights

Set the roadmap for both websites and run day-to-day updates, bringing in agencies for redesigns and larger builds.
Improve search and AI-search visibility, site speed, and demo conversion using tests designed with Marketing Analytics.
Launch pages and campaigns with Product Marketing and Communications, and work with RevOps and SDRs on how prospects research the company.
Maintain brand guidelines across web, sales collateral, social, events, RFP responses, and case studies.
Build self-serve templates and brand kits so other teams can create on-brand work without waiting on design.
Manage the marketing design team and request queue, and use AI tools to speed design and video production.
Partner with Legal, Product Ops, and the AI Platform team to keep sites and tools aligned with K-12 privacy standards.
Seven or more years leading brand or web work, ideally in B2B SaaS, with SEO/AEO and WordPress or Webflow experience, at $165,000 to $195,000.

Director, Website and Brands Full Description

Director, Website and Brands

ParentSquare | Sales & Marketing | Remote (United States)

Salary range: $165,000 - $195,000, DOE

About the Role

ParentSquare is seeking a Director of Website & Brands to run parentsquare.com and remind.com and keep the brand consistent everywhere it shows up. This is a hands-on leader who will lead a small team as well as agency partners to make sure web properties are optimized for SEO/AEO and tell the company’s story to prospective clients and customers. The role partners closely with Product Marketing, Communications, and Demand Generation to ensure ParentSquare’s story and visual identity lands consistently wherever a family, district, or prospect encounters it.

In This Role You’ll Own

Setting the roadmap for both websites and running day-to-day updates, with agencies brought in for redesigns and bigger builds.
Improving search and AI-search visibility (SEO/AEO), site speed, and demo conversion, using tests designed with Marketing Analytics.
Launching pages and campaigns with Product Marketing and Comms, and working with RevOps and SDRs on how prospects research the company before talking to sales.
Maintaining brand guidelines across web, sales collateral, social, events, RFP responses, and case studies.
Building self-serve templates and brand kits so other teams can create on-brand work without waiting on design.
Using AI tools to speed up design and video production for demos, social, and sales enablement.
Managing the marketing design team and the request queue so turnaround stays predictable.
Partnering with Legal, Product Ops, and the AI Platform team to keep sites and tools aligned with K-12 privacy standards.

Ideal Candidate

7+ years leading brand and/or web work, ideally in B2B SaaS.
Experience running a website end to end, including agency management.
Experience managing designers or a creative team.
Hands-on SEO/AEO experience and working knowledge of WordPress or Webflow.
A portfolio that shows both strategy and craft, and practical experience using AI tools in a creative workflow.

Bonus Points

EdTech or K-12 experience.
Building WordPress plugins or AI-assisted site tools.

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Director, Website and Brands

Edtech.com's Summary

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