Edtech.com's Summary

University of Tennessee, Knoxville is hiring an Executive Director of Communications and Marketing - College of Communication and Information. The role sets the long-term communications and marketing strategy for the college and its schools, covering brand, student recruitment, fundraising engagement, and corporate and community partnerships. The director sits on the college's leadership team and advises the dean on executive messaging and media opportunities.

Highlights

Develop and lead a long-term communications and marketing strategy for the college and its schools in collaboration with academic leadership.
Prioritize opportunities that strengthen the college's brand, support student recruitment, increase philanthropic engagement, and expand corporate and community partnerships, informed by audience research, data, and industry trends.
Lead integrated marketing initiatives, including paid advertising campaigns and video production, and oversee the evaluation of programs for both immediate needs and long-term priorities.
Maintain the college's visual identity, messaging, and brand standards across all college and school platforms, and establish policies that keep brand application consistent.
Oversee strategic content across print and digital channels, including publications, annual reports, media releases, feature stories, newsletters, and social media, and set direction for college and school websites.
Build partnerships with university communications offices, campus leaders, and development teams to coordinate messaging, and lead high-profile communications projects and the teams behind them.
Advise the dean on strategic communications by developing executive messaging, speeches, and presentations, and develop media opportunities that highlight the college's strengths and achievements.
Bachelor's degree in a communications field such as public relations and five years of progressively responsible experience, with experience across specialties like design, writing, media relations, marketing, and communication strategy.
Strong writing and editing skills across print, web, video, and social media, and a solid understanding of video production, plus leadership and management skills.
Preferred master's degree and ten years of experience including team supervision, with an anticipated hiring range of $80,000 to $90,000 for an on-site role in Knoxville, Tennessee.

Executive Director of Communications and Marketing - College of Communication and Information Full Description

The College of Communication and Information (CCI) at the University of Tennessee, Knoxville seeks applications and nominations for a full-time Executive Director of Communications and Marketing to lead and execute the strategic direction, vision, and creative standards for communications and marketing efforts for the college and its schools. The director serves as a key member of the CCI leadership team, provides leadership and direction for all communications and marketing efforts, and is responsible for promoting and advancing the college’s image and reputation within the community.

Responsibilities

Strategy Development and Team Oversight

Develop and lead a comprehensive, long-term communications and marketing strategy for the college and its schools in collaboration with academic leadership.
Identify and prioritize strategic opportunities that strengthen the college’s brand, support student recruitment, increase philanthropic engagement, and expand corporate and community partnerships.
Use audience research, data, and industry trends to inform strategies, assess stakeholder engagement, and identify opportunities for growth and increased impact.
Lead the development and execution of integrated marketing and communications initiatives, including paid advertising campaigns and video production, to advance the college’s visibility, reputation, and strategic goals.
Oversee the development, implementation, and evaluation of marketing and communications programs to address both immediate needs and long-term priorities.

Brand Identity, Relationship, and Content Management

Lead and maintain the college’s visual identity, messaging, and brand standards across all college and school communications and platforms, ensuring alignment with university guidelines.
Build strong partnerships with university communications offices, campus leaders, and development teams to advance institutional priorities and ensure coordinated messaging.
Establish policies and processes that promote consistent brand application across the college and its schools.
Oversee the development and production of strategic content across print and digital platforms, including publications, annual reports, media releases, feature stories, newsletters, social media, and promotional materials.
Provide strategic direction for college and school websites and social media channels, ensuring content, design, and messaging align with brand standards and strategic goals.
Lead high-profile communications projects and oversee project teams to ensure effective execution and impact.

Executive Communications and Media Relations

Serve as a strategic communications advisor to the dean, developing executive messaging, speeches, presentations, and other leadership communications.
Direct the development of communications and marketing content in collaboration with the dean, school and program directors, faculty, and staff.
Identify and develop stories, messaging, and media opportunities that highlight the college’s strengths, expertise, achievements, and strategic priorities.

Required Qualifications

Education: Bachelor’s degree in communications field such as public relations or other related areas
Experience: Five years of progressively responsible relevant experience, or an equivalent combination of education, training, and experience

Knowledge, Skills, & Abilities

Experience in multiple specialty areas (design, writing, media relations, marketing, communication strategy, etc.).
Leadership and management skills with the ability to bring together broad constituencies.
Strong oral and written communication skills, including editing and writing experience across long-and-short-form print, web, video, and social media pieces and platforms.
Strong understanding of video production and ability to apply it to enhance existing and future C&M efforts.
Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred Qualifications

Education: Master’s degree in communications fields such as public relations or other related areas
Experience: Ten years progressively responsible relative experience including supervisory experience of a team.
Expertise in multiple specialty communications areas (design, writing, media relations, marketing, communication strategy, etc.).
Experience conducting communications and marketing work at an institute or higher education, government agency, or company.

Work Location

Location: Knoxville, TN

Onsite, Hybrid, or Remote: Onsite

Compensation and Benefits

UT market range: MR11

Anticipated hiring range: $80,000-$90,000

Application Instructions

To express interest, please submit an application with the noted below attachments:

Resume
Cover Letter

About The College

At the College of Communication and Information, we strive to ignite students’ passions so they can carry on the torch of excellence. Once they become a part of the CCI community, they’ll learn to be innovative leaders, thinkers, and Volunteers in whatever calling they choose to follow in the communication and information world. We are part of a Land Grant Institution embedded in communities to make those communities a better place.

EEO/AA Statement / Non-Discrimination Statement

The University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.

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Executive Director of Communications and Marketing - College of Communication and Information

Edtech.com's Summary

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