Email Marketing Specialist

🇺🇸 Charlotte, NC

🕑 Full-Time

💰 $51K - $60K

💻 Marketing

🗓️ May 19th, 2025

CRM Salesforce

Edtech.com's Summary

UNC Charlotte is hiring an Email Marketing Specialist. This role involves leading and coordinating email marketing strategies across the institution, managing a centralized email calendar, and collaborating on the creation of targeted, behavior-based campaigns to align with university goals. The specialist will also act as a liaison for platform integrations and develop an email preference center for subscription management.

Highlights

Lead and coordinate email marketing efforts, ensuring strategic alignment across departments.
Development and maintenance of a centralized email calendar.
Integration of Ascend with Marketing Cloud and other platforms.
Create and implement an email preference center for audience engagement.
Must have a Bachelor's degree in marketing, communications, or related field.
Requires at least 2 years of experience in email marketing or related functions.
Experience with CRM and email marketing platforms such as Salesforce Marketing Cloud.
Salary range: $50,586 - $60,000.