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Teaching Strategies
Email Marketing Specialist
Marketo
Rive
Edtech.com's Summary
Teaching Strategies, LLC is hiring an Email Marketing Specialist. This role involves managing the build, quality assurance, and execution of email marketing campaigns in Adobe Marketo Engage, translating campaign requirements into accurate and timely email programs while ensuring operational excellence. The specialist collaborates with marketing and creative teams, applies email marketing best practices, conducts testing, monitors campaign performance, and works to improve email marketing processes over time.
Highlights
- Build, test, schedule, and launch email campaigns and programs using Adobe Marketo Engage.
- Maintain Marketo programs including email sends, engagement, nurture campaigns, smart campaigns, lists, and workflows.
- Translate campaign briefs and business requirements into structured email programs within Marketo.
- Conduct thorough pre-launch QA covering audience criteria, suppression rules, tracking, personalization, and campaign logic.
- Test email rendering across devices and troubleshoot issues before deployment.
- Execute A/B and other campaign tests and monitor campaign execution to resolve issues.
- Support reporting on email metrics such as delivery, opens, clicks, conversions, and unsubscribes.
- Require 2+ years of hands-on experience with Adobe Marketo Engage or similar platforms and strong skills in email marketing best practices.
- Preferred qualifications include experience with Power BI for marketing reports, basic HTML/CSS, CRM and marketing automation integrations, and a bachelor's degree or equivalent experience.
- Offers competitive compensation, equity programs, health benefits, 401k match, flexible work environment, unlimited paid time off, parental leave, tuition assistance, and professional development opportunities.
Email Marketing Specialist Full Description
Join a working team that is dedicated to the mission of the work we do!
Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.
Position Overview
Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, quality assurance, and execution of email marketing campaigns and programs in Adobe Marketo Engage. This role is responsible for translating campaign requirements into accurate, well-structured, and timely email programs while maintaining a high standard of operational excellence.
Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, quality assurance, and execution of email marketing campaigns and programs in Adobe Marketo Engage. This role is responsible for translating campaign requirements into accurate, well-structured, and timely email programs while maintaining a high standard of operational excellence.
The ideal candidate is highly detail-oriented, organized, and comfortable working hands-on in Marketo. They take pride in getting the details right, follow established processes, proactively identify potential issues, and can manage multiple campaigns and deadlines without sacrificing quality.
This role will work closely with marketing and creative partners to bring campaign strategies and creative assets to life in Marketo. While this position does not own email design or creative development, a strong understanding of email marketing best practices, audience segmentation, testing, and performance metrics will help this person be an effective partner and contribute to continuous improvement.
Over time, this person will help make our email marketing operation more reliable and scalable by strengthening processes, maintaining clean and consistent program structures, and identifying opportunities to improve how campaigns are built, tested, and executed.
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