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ParentSquare
Events Manager
CRM
K-12
Events
Edtech.com's Summary
ParentSquare is hiring a Marketing Events Manager to lead the company's entire events strategy, managing over 70 events annually including trade shows, conferences, and virtual events. The role involves owning event logistics, driving lead generation campaigns, analyzing event ROI, and coordinating partnership and brand management activities.
Highlights
- Own and manage logistics for 70+ events per year including trade shows, conferences, and virtual events.
- Conduct strategic research to identify new events targeting Public Information Officers, CTOs, and Superintendents.
- Manage and control the overall events and trade show budget.
- Travel to at least 2 key marketing events annually to provide on-site support.
- Lead pre- and post-event marketing campaigns to drive lead generation and event follow-up.
- Capture and track event leads in CRM to calculate return on investment.
- Coordinate with national school leadership organizations and manage related partnerships.
- Organize speaking opportunities for executives and subject matter experts.
- Manage ParentSquare swag, branded items, vendor partnerships, warehousing, and inventory.
- Requires 2+ years of event management experience in B2B or EdTech with strong collaboration and independent work skills.
- Compensation ranges from $70,000 to $95,000 depending on experience, plus benefits including employer-paid health insurance, 401K matching, paid parental leave, stock options, and generous PTO.
Events Manager Full Description
ParentSquare is a rapidly growing Santa Barbara-based company that's changing the way schools and parents communicate every day. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools – forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts.
Who we're looking for:
We are looking for an exceptionally organized and dynamic Marketing Events Manager to be the driving force behind our entire events strategy. You will be the sole owner of all local, regional, and national events, turning strategic event participation into measurable lead generation and brand awareness. This role requires a proactive approach, impeccable execution, and the ability to work independently to manage a high volume of logistical demands.
This role will include:
This is a high-volume, high-impact role where you will own the full event lifecycle from research to ROI analysis.
Event Strategy & Execution (70+ Events Annually!)
- Total Ownership: Manage all logistics for 70+ contracted events per year, including trade shows, conferences, and virtual events – deadlines, registration, booth selection, payment, materials, swag, shipping, and travel.
- Strategic Research: Proactively research and recommend new external trade shows and conferences targeting Public Information Officers (PIOs), Chief Technology Officers (CTOs), and Superintendents.
- Budget Management: Own and meticulously manage the overall trade show and events budget.
- Hands-On Travel: Travel to at least 2 key marketing events per year to provide on-site support.
Lead Generation & ROI
- Pre- & Post-Event Marketing: Drive pre-event lead generation campaigns and post-event follow-up coordination.
- Impact Analysis: Capture and track event leads in the CRM dashboard to calculate ROI for each event.
Partnerships & Brand Management
- Association Coordination: Work with national school leadership organizations (e.g., CoSN, ISTE, NSPRA) and their local/state chapters.
- Speaker Coordination: Organize and manage speaking opportunities for ParentSquare executives and subject matter experts.
- Swag Management: Manage all ParentSquare swag and branded items, including vendor partnerships, warehousing, and inventory.
What You'll Bring:
- 2+ years of direct experience managing events specifically designed to generate leads for a B2B or EdTech company.
- Exceptional organizational skills and an unrelenting attention to detail.
- A demonstrated ability to effectively collaborate with cross-functional teams, including Sales, Customer Success, and Executives.
- The ability to work independently and take full ownership of your domain.
- A desire to travel for key conferences and meetings (approximately 2+ times per year).
Why Join Us?
At ParentSquare, we believe in winning together and building a product that truly serves schools, educators, and families. As a fully remote team, we'll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.
- Employer-paid health insurance (including dependent coverage)
- An employer-matched 401K retirement savings program from day 1
- Paid Parental Leave
- Stock options
- Health + wellness reimbursements
- Generous PTO
- 15 paid holidays, including your birthday!
The salary range for this role is $70,000–$95,000 (DOE).
We're an equal-opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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