Senior Associate Vice President for Marketing and Communications

🇺🇸 Blacksburg, Virginia 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ August 29th, 2026

Marketing Communications Brand

Edtech.com's Summary

Virginia Tech is hiring a Senior Associate Vice President for Advancement who will lead an integrated marketing and communications strategy to advance institutional priorities, enhance stakeholder engagement, support fundraising goals, and raise the university's visibility among key audiences. This role reports directly to the Senior Vice President for Advancement and involves strategic leadership in brand development, digital communications, and executive advising.

Highlights

Lead integrated marketing and communications strategy to support institutional priorities and fundraising objectives
Strengthen stakeholder engagement and elevate Virginia Tech's visibility
Develop brand strategy, audience engagement, reputation management, and storytelling initiatives
Utilize expertise in digital communications, social media, content strategy, and AI applications
Advise senior executives and manage high-profile communications challenges
Required master’s degree in marketing, communications, journalism, business administration, higher education, public administration, or related field; or bachelor’s plus significant professional experience
Extensive leadership experience in marketing, communications, public affairs, or brand strategy
Preferred experience in fundraising, advancement, alumni engagement, or within higher education or mission-driven organizations
Full-time, exempt position requiring 40 hours per week

Senior Associate Vice President for Marketing and Communications Full Description

Reporting directly to the Senior Vice President for Advancement, the SAVP leads an integrated marketing and communications strategy that advances institutional priorities, strengthens stakeholder engagement, supports fundraising objectives, and elevates Virginia Tech visibility among key audiences.

Required Qualifications

A master degree in marketing, communications, journalism, business administration, higher education, public administration, or related field; or a bachelor degree with significant professional experience.
Extensive leadership experience in marketing, communications, public affairs, or brand strategy.
Demonstrated success developing integrated marketing and communications strategies.
Experience in brand development, audience engagement, reputation management, storytelling.
Expertise in digital communications, social media, content strategy, AI applications.
Experience advising senior executives and navigating high-profile communications challenges.

Preferred Qualifications