Job Description Summary
The Marketing & Budget Specialist is responsible for supporting and coordinating multi channel marketing strategies while managing the budgeting process for marketing and advertising activities.
This role ensures that the marketing efforts align with the institution’s mission and goals, while adhering to financial guidelines and budget constraints.
Description of Duties and Tasks
- Supports the day-to-day marketing workflow in support of the planning, production, implementation, flighting, monitoring, and reporting on ACC numerous multichannel campaigns.
- Provides project coordination and administrative support for marketing initiatives, including creating and updating tasks in project management systems
- Coordinates the College’s advertising budget planning and payments under the direction of the Vice Chancellor of College Relations & Marketing and the Director of College Marketing to ensure advertising plans are executed on time and within budget.
- Coordinates and monitors advertising placements on various media channels including radio, TV, digital, print, direct mail, and out-of-home. Includes securing bids, negotiating prices, confirming delivery, and negotiating credit or billing adjustments.
- Provides ongoing assistance with email marketing and email list management, including adding, checking, and updating contact information on a regular basis.
- Gathers and reviews invoices and works with ACC’s Business Office to ensure accurate and timely payment to vendors.
- Manages the creation, processing, and tracking of purchase orders, contracts, and requisitions to ensure timely and efficient procurement and vendor relations.
- Manages and reconciles purchasing card transactions, ensuring compliance with budgetary guidelines and organizational purchasing policies.
- Provides support for the Office of College Relations & Marketing Executive Assistant as needed.
- Helps maintain a marketing content calendar to ensure timely message placement and to increase marketing reach through earned and owned marketing channels.
- Maintains media kits, rates and design specs, vendor contact database, and other information needed for campaign planning.
- Prepare cost estimates for marketing campaigns and activities as well as monitor media purchases in progress by spot-checking placement and negotiating credit or billing adjustments when necessary.
- Assists with media authorizations, production schedules, updates media flowcharts and spreadsheets, and delivers creative assets.
- Assist in the preparation and management of the marketing budget, ensuring that expenditures stay within allocated limits.
- Track and analyze spending, providing regular reports on budget performance and forecasting future expenses
- Performs other related duties as assigned.
Knowledge
- Proficient in accounting, basic business, and bookkeeping principles.
- Budget preparation, bid and purchasing procedures, and expense control.
- Methods of documenting and tracking expenditures and reconciliations.
- Understanding of advertising and marketing operations.
- Office procedures and practices.
- Customer service techniques.
Skills
- Possessing strong interpersonal and communication skills, including tact and diplomacy.
- Maintaining an established work schedule.
- Effectively using exceptional organizational skills with exacting attention to detail and consistent follow-through.
- Maintaining confidentiality of work-related information and materials.
- Prioritizing multiple tasks, projects, demands, and deadlines.
- Strong mathematical skills.
Technology Skills
- Use a variety of spreadsheet, word processing, database, and presentation software.
- Experience with project management tools, such as Asana, is preferred but not required.
Required Work Experience
Two years related work experience.
Required Education
Associate degree.
High school diploma or equivalent and two years of related work experience may substitute for this education requirement. Applicants who substitute work experience to meet the education requirement must use additional related work experience to meet the years of "Required Work Experience" for this position.
Preferred Education
Bachelor’s degree in Marketing, Business, Finance, Communications, or related field.
Physical Requirements
- Work is performed in a standard office or similar environment.
- Subject to standing, walking, sitting, bending, reaching, pushing, and pulling.
- Occasional lifting of objects up to 10 pounds.
Safety
Work safely and follow safety rules. Report unsafe working conditions and behavior. Take reasonable and prudent actions to prevent others from engaging in unsafe practices.
Salary Range (PG 5)
$53,029 - $65,683
Equal Opportunity
Austin Community College (“ACC” or “College”) is an equal education and equal employment opportunity employer and prohibits discrimination in employment at the college and access to its programs or activities on the basis of race, color, religion, sex (including gender identity, sexual orientation, marital status, and pregnancy), national origin, age (40 and older), veteran status or military service, disability, genetic information or any other basis prohibited by local, state, or federal law. This includes the prohibition of discrimination, including harassment, against any employee, applicant for employment, student, or applicant for admission.