Washtenaw Community College
Executive Director of Marketing
Edtech.com's Summary
Washtenaw Community College is hiring an Executive Director of Marketing. The role involves leading integrated, data-driven marketing strategies to support enrollment growth, revenue generation, and community impact. The Executive Director oversees campaigns, website management, advertising, and leads a marketing team while managing budgets, vendors, and web operations.
Highlights
- Lead integrated marketing plans with a third-party agency to increase enrollment and revenue.
- Manage digital and traditional marketing campaigns, advertising, and marketing materials production.
- Oversee College website strategy, content accuracy, user experience, and accessibility compliance.
- Manage and inspire a high-performing marketing team and ensure efficient marketing processes.
- Administer the marketing budget and coordinate daily activities with marketing agencies and vendors.
- Stay updated on marketing industry trends including SEO, social media, geo-fencing, and digital tools.
- Bachelor’s degree in Business, Communications, Marketing, or Advertising required; Master’s preferred.
- Minimum ten years of progressive marketing experience and five years of management experience.
- Strong skills in strategic planning, project management, customer relations, and marketing communications.
- Salary provided is $100,000 annually.
Executive Director of Marketing Full Description
Executive Director of Marketing
Please see Special Instructions for more details.
Please complete all sections of the application and submit required documents.
Our college strives to make a positive difference in people’s lives through accessible and excellent educational programs and services.
Washtenaw Community College seeks to recruit and retain a productive workforce as a reflection of our commitment to serve our community and to build on the success of our students, faculty & staff. Washtenaw Community College is committed to creating a welcoming environment.
Washtenaw Community College is an Equal Opportunity Employer.
Posting Details
Posting Details (Default Section)
Posting Number: | 0603811
Position Title: | Executive Director of Marketing
Position is: | Regular full-time
Position Type: | Staff Position (Full Time/Part Time)
Department/Ofc.: | Public Affairs & Marketing
Position Description: | Picture Yourself here!
Why Join WCC?
An inclusive, welcoming environment for our students, faculty & staff Generous Paid Time Off on top of 12 Paid Holidays Affordable & Comprehensive Health, Dental, Life & Vision Insurance 4:1 Employer Match for Retirement WCC Tuition paid for you AND your dependents Tuition reimbursement for colleges outside WCCCheck our Total Rewards here
Position Summary:
The Executive Director of Marketing leads the execution of integrated, data-driven marketing strategies that support the College’s goals for enrollment growth, revenue generation, and community impact. Working closely with the College’s marketing agency, the Director oversees digital and traditional campaigns, website strategy, advertising, and the production of targeted marketing materials. This position manages and inspires a high-performing marketing team, ensures efficient processes, and maintains best-practice standards, in addition to managing budgets, vendors, and web operations.
This is an in-person position. After one month of employment, the role is eligible for one remote workday per week, typically on Mondays.
Essential Job Duties and Responsibilities:
• In collaboration with the College’s third-party marketing agency (OHO), direct integrated marketing plans and drive marketing strategies to meet college goals of increasing enrollment and revenue across all college divisions and functional areas and position the college as a market leader in the communities it serves.
• Employ a range of cost-effective, targeted, measurable and appropriately integrated marketing programs and tools to achieve institutional goals. These may include web and digital media, direct mail, advertising, database management, events, displays brochures, flyers and other relevant material.
• Edit materials in accordance with specific customer or market requirements.
• Measure and evaluate marketing efforts and prioritize investments, providing reports and recommendations to the Chief Marketing and Communications Officer.
• Direct the planning and development of College advertising, including content, design, editing, distribution and evaluation.
• Direct, lead and inspire an exceptional marketing team by setting high standards and demanding superior customer service. Lead marketing processes ensuring efficiency and effectiveness.
• Manage daily activities with marketing agencies and vendors.
• Plan and administer the college marketing budget.
• Direct the management and maintenance of the College website, ensuring content accuracy, user experience, accessibility compliance, and alignment with branding and engagement goals. Provide direction and supervision to web staff.
• Remain current on industry trends related to marketing, search engine optimization and management, advertising, email, text, banners, landing pages, linking strategies, tracking tools, social media, geo-fencing, and other emerging approaches.
• Develop documented processes and procedures, as well as best practice institutional marketing standards.
• Contribute to the development and implementation of the college’s strategic planning goals, mission and vision/values.
• Keep the Chief Marketing and Communications Officer apprised of all communications and strategies efficiently and effectively, on an ongoing basis.
• Regular attendance on campus is required for this position.
• Other duties as assigned.
DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, the college reserves the right to revise the job or to require that other or different tasks be performed as assigned.
Minimum Qualifications: | Minimum Required Knowledge, Skills and Abilities:
Bachelor’s degree in Business, Communications, Marketing or Advertising. Master’s degree preferred. Equivalent of ten (10) years’ of progressively responsible marketing work experience. Equivalent of five (5) years’ successful management experience, including leading and supporting a results driven team (in a related field is preferred). A professional who demonstrates exceptional vision, creativity and skill in the area of marketing. Broad based experience in all facets of marketing and web including strategic planning and market research; program/product planning; promotions; customer relations; creative development, marketing communications and social media and digital communications. Proven management experience with the ability to plan, design and lead others in the development of marketing initiatives. Project management experience, with the ability to manage multiple projects and programs on time and within budget. Demonstrates initiative in researching, learning and incorporating new or improved marketing methods and techniques. Ability to work collaboratively with college leadership including those in the instructional, student services and college advancement areas. Strong interpersonal skills and leadership abilities. Exceptional verbal, written and presentation skills.
Preferred Qualifications: |
Posting Date: | 01/27/2026
Closing Date: |
Open Until Filled | Yes
Special Instructions to Applicants: | Please complete all sections of the application and submit required documents.
Our college strives to make a positive difference in people’s lives through accessible and excellent educational programs and services.
Washtenaw Community College seeks to recruit and retain a productive workforce as a reflection of our commitment to serve our community and to build on the success of our students, faculty & staff. Washtenaw Community College is committed to creating a welcoming environment.
Washtenaw Community College is an Equal Opportunity Employer.
Salary/Hourly Rate: | $100,000
Salary Comments: | Publicly available compensation information can be found: Here
Position Title: | Executive Director of Marketing
Position is: | Regular full-time
Position Type: | Staff Position (Full Time/Part Time)
Department/Ofc.: | Public Affairs & Marketing
Position Description: | Picture Yourself here!
Why Join WCC?
An inclusive, welcoming environment for our students, faculty & staff Generous Paid Time Off on top of 12 Paid Holidays Affordable & Comprehensive Health, Dental, Life & Vision Insurance 4:1 Employer Match for Retirement WCC Tuition paid for you AND your dependents Tuition reimbursement for colleges outside WCCCheck our Total Rewards here
Position Summary:
The Executive Director of Marketing leads the execution of integrated, data-driven marketing strategies that support the College’s goals for enrollment growth, revenue generation, and community impact. Working closely with the College’s marketing agency, the Director oversees digital and traditional campaigns, website strategy, advertising, and the production of targeted marketing materials. This position manages and inspires a high-performing marketing team, ensures efficient processes, and maintains best-practice standards, in addition to managing budgets, vendors, and web operations.
This is an in-person position. After one month of employment, the role is eligible for one remote workday per week, typically on Mondays.
Essential Job Duties and Responsibilities:
• In collaboration with the College’s third-party marketing agency (OHO), direct integrated marketing plans and drive marketing strategies to meet college goals of increasing enrollment and revenue across all college divisions and functional areas and position the college as a market leader in the communities it serves.
• Employ a range of cost-effective, targeted, measurable and appropriately integrated marketing programs and tools to achieve institutional goals. These may include web and digital media, direct mail, advertising, database management, events, displays brochures, flyers and other relevant material.
• Edit materials in accordance with specific customer or market requirements.
• Measure and evaluate marketing efforts and prioritize investments, providing reports and recommendations to the Chief Marketing and Communications Officer.
• Direct the planning and development of College advertising, including content, design, editing, distribution and evaluation.
• Direct, lead and inspire an exceptional marketing team by setting high standards and demanding superior customer service. Lead marketing processes ensuring efficiency and effectiveness.
• Manage daily activities with marketing agencies and vendors.
• Plan and administer the college marketing budget.
• Direct the management and maintenance of the College website, ensuring content accuracy, user experience, accessibility compliance, and alignment with branding and engagement goals. Provide direction and supervision to web staff.
• Remain current on industry trends related to marketing, search engine optimization and management, advertising, email, text, banners, landing pages, linking strategies, tracking tools, social media, geo-fencing, and other emerging approaches.
• Develop documented processes and procedures, as well as best practice institutional marketing standards.
• Contribute to the development and implementation of the college’s strategic planning goals, mission and vision/values.
• Keep the Chief Marketing and Communications Officer apprised of all communications and strategies efficiently and effectively, on an ongoing basis.
• Regular attendance on campus is required for this position.
• Other duties as assigned.
DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, the college reserves the right to revise the job or to require that other or different tasks be performed as assigned.
Minimum Qualifications: | Minimum Required Knowledge, Skills and Abilities:
Bachelor’s degree in Business, Communications, Marketing or Advertising. Master’s degree preferred. Equivalent of ten (10) years’ of progressively responsible marketing work experience. Equivalent of five (5) years’ successful management experience, including leading and supporting a results driven team (in a related field is preferred). A professional who demonstrates exceptional vision, creativity and skill in the area of marketing. Broad based experience in all facets of marketing and web including strategic planning and market research; program/product planning; promotions; customer relations; creative development, marketing communications and social media and digital communications. Proven management experience with the ability to plan, design and lead others in the development of marketing initiatives. Project management experience, with the ability to manage multiple projects and programs on time and within budget. Demonstrates initiative in researching, learning and incorporating new or improved marketing methods and techniques. Ability to work collaboratively with college leadership including those in the instructional, student services and college advancement areas. Strong interpersonal skills and leadership abilities. Exceptional verbal, written and presentation skills.
Preferred Qualifications: |
Posting Date: | 01/27/2026
Closing Date: |
Open Until Filled | Yes
Special Instructions to Applicants: | Please complete all sections of the application and submit required documents.
Our college strives to make a positive difference in people’s lives through accessible and excellent educational programs and services.
Washtenaw Community College seeks to recruit and retain a productive workforce as a reflection of our commitment to serve our community and to build on the success of our students, faculty & staff. Washtenaw Community College is committed to creating a welcoming environment.
Washtenaw Community College is an Equal Opportunity Employer.
Salary/Hourly Rate: | $100,000
Salary Comments: | Publicly available compensation information can be found: Here
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you possess a Bachelor’s degree or higher in Business, Communications, Marketing or Advertising?
- Yes
- No
- * Do you possess the equivalent of ten (10) years’ of progressively responsible marketing work experience?
- Yes
- No
- * Do you possess the equivalent of five (5) years’ successful management experience, including leading and supporting a results driven team?
- Yes
- No
- * Do you meet all other minimum qualifications for this position?
- Yes
- No
- * Do you have prior experience working in a higher education setting? If yes, please briefly describe your role and the type of institution. If no, please list N/A.
(Open Ended Question) - * If selected for an interview, you will be asked to share 1-2 examples of comprehensive, results-driven campaigns, including outcomes and your role in developing or managing them. Please briefly describe your experience here.
(Open Ended Question)
Required Documents
Required Documents
- Resume
- Cover Letter
Optional Documents
- Unofficial Transcripts 1
- Other Documents
- Writing Sample
- Sample Marketing Plan
Washtenaw Community College does not discriminate on the basis of religion, race, color, national origin, age, sex, height, weight, marital status, disability, veteran status, or any other protected status as provided for and to the extent required by federal and state statutes. Nor does the college discriminate on the basis of sexual orientation, gender identity or gender expression. Click here for Notice of Nondiscrimination and Other Compliance Statements.
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