Elsevier
Field Marketing Manager
SQL
Edtech.com's Summary
Elsevier Inc. Company is hiring a Field Marketing Manager for North America to design and execute regional B2B marketing programs targeting the Research & Learning segment, including Core Business, Life Sciences, and Engineering. The role partners closely with Sales, develops integrated campaigns, manages event strategies, and leads demand generation initiatives to drive pipeline and revenue growth.
Highlights
- Develop and execute integrated field marketing campaigns aligned with commercial goals and sales funnel stages.
- Collaborate closely with Sales leadership and account teams, applying account-based marketing (ABM) for named accounts and key verticals.
- Lead demand generation initiatives such as webinars, digital campaigns, and content syndication programs to accelerate pipeline.
- Plan and manage industry event strategy including sponsorships, speaking opportunities, and on-site engagement across the Research & Learning portfolio.
- Work with campaign and content teams to localize global programs and create regional assets for North American audiences.
- Monitor and report on program performance metrics like pipeline contribution and MQL-to-SQL conversion.
- Ensure proper lead capture, routing, and follow-up in collaboration with Sales and Marketing Operations.
- Require 5+ years of B2B field marketing experience, preferably in matrixed or global organizations.
- Require experience in end-to-end marketing campaign design and execution with measurable business outcomes.
- Base pay range varies by location within the US, typically from $71,600 to $143,300, and the position is eligible for an annual incentive bonus.
Field Marketing Manager Full Description
Field Marketing Manager
Have a background in event marketing, including owned and third-party events?
Are you versed in developing and executing integrated field marketing campaigns?
About the Team
Elsevier's Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world's richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
The Field Marketing Manager - North America is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth—particularly for our Research & Learning (R&L) segment, which includes Core Business (books and journals), Life Sciences, and Engineering. This role is a critical partner to the regional Sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments. The ideal candidate brings strong experience in campaign development, event strategy, and sales collaboration, with an understanding of account-based marketing (ABM) principles.
The Field Marketing Manager - North America is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth—particularly for our Research & Learning (R&L) segment, which includes Core Business (books and journals), Life Sciences, and Engineering. This role is a critical partner to the regional Sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments. The ideal candidate brings strong experience in campaign development, event strategy, and sales collaboration, with an understanding of account-based marketing (ABM) principles.
Responsibilities
• Developing and executing integrated field marketing campaigns that align to commercial goals and support all stages of the sales funnel.
• Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate.
• Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.
• Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans across the R&L portfolio.
• Working with campaign and content teams to localize global programs and develop regional assets that resonate with North American audiences across Life Sciences and Engineering.
• Monitoring and reporting on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement.
• Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.
Requirements
• Have 5+ years of B2B field marketing experience, ideally in a matrixed or global organization.
• Experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
• Display exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy.
• Have a background in event marketing, including owned and third-party events.
• Display understanding of ABM tactics and ability to tailor programs for named accounts or verticals.
• Able to work independently and cross-functionally with high attention to detail and accountability.
• Are comfortable analyzing data to optimize performance and justify marketing investment.
• Experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
• Display exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy.
• Have a background in event marketing, including owned and third-party events.
• Display understanding of ABM tactics and ability to tailor programs for named accounts or verticals.
• Able to work independently and cross-functionally with high attention to detail and accountability.
• Are comfortable analyzing data to optimize performance and justify marketing investment.
Primary Location Base Pay Range: Home based-New York $78,700 - $131,400. If performed in New York City, the base pay range is $85,900 - $143,300.If performed in Rochester, NY, the base pay range is $71,600 - $119,400.U.S. National Base Pay Range: $71,600 - $119,400. Geographic differentials may apply in some locations to better reflect local market rates.This job is eligible for an annual incentive bonus.
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