MathWorks
Field Marketing Specialist
Edtech.com's Summary
MathWorks is hiring a Field Marketing Specialist. This role involves collaborating with sales, technical, and management teams to develop marketing programs that increase brand awareness, generate leads, and engage customers, while supporting North America's lead generation and sales pipeline acceleration. The specialist will create targeted campaigns for sales teams and industries and provide strategic advice across global marketing and sales groups.
Highlights
- Collaborate with commercial sales teams to understand markets and accounts
- Develop data-driven marketing strategies aligned with sales objectives
- Create and measure demand generation programs using event-based and digital tactics
- Coordinate cross-functional teams to produce integrated marketing content
- Analyze marketing tactics and provide improvement recommendations
- Requires a bachelor's degree with 6 years of experience or equivalent; master's with 3 years acceptable
- Preferred 10 years of B2B high-tech marketing experience
- Experience in multi-touch integrated marketing and lead generation campaigns
- Strong project management, communication, leadership, and analytical skills
- Effective partnership with senior sales, technical, and industry teams; less than 10% domestic travel
- Salary range: $96,500 - $149,600
Field Marketing Specialist Full Description
Field Marketing Specialist
- Team: Marketing Communications
- Location: US-MA-Natick
- Salary Range: $96,500 - $149,600
Job Summary
MathWorks is looking for an experienced Field Marketing Manager to collaborate with Sales, Technical, and Management teams to develop impactful marketing programs that enhance brand awareness, generate new leads, accelerate the sales pipeline, and engage existing customers.
You’ll work strategically to support North America’s lead and awareness generation process, and tactically to develop campaigns for specific sales teams, industries, and application areas.
In this individual contributor position, you’ll advise and collaborate with Sales, Technical teams, and other Marketing groups across the organization and around the world.
The ideal candidate will be a self-starter with a strategic and creative mindset, who can demonstrate a data-driven approach to demand generation and has a proven history of cross-functional collaboration.
Responsibilities
- Collaborate with commercial sales teams to understand their territories, industries, and accounts.
- Using data and insights, define a marketing strategy that aligns with sales objectives, and incorporates inbound and outbound tactics to generate leads and engage customers.
- Work with local and international teams to develop, implement, and measure demand generation programs with event-based and digital tactics.
- Coordinate with cross-functional teams to create engaging content for integrated marketing and prospecting campaigns.
- Perform detailed analysis of tactics, channels and offers with recommendations to improve results and processes.
Minimum Qualifications
- A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
Additional Qualifications
- The ideal candidate will have 10 years of professional marketing experience working in a high-tech B2B environment.
- Capable of both hands-on execution and strategic thinking.
- Proven experience in developing and executing multi-touch integrated marketing programs and demand generation campaigns in a B2B environment, with a strong understanding of lead generation.
- Ability to partner effectively with senior sales teams, including sales, technical, and industry marketing stakeholders.
- Excellent skills in project management, communication, leadership, problem-solving, and negotiation.
- Strong analytical and reporting skills, using data for decision-making.
- Team player with the ability to work effectively with cross-functional teams.
- May require domestic travel <10%.
Our hybrid model allows staff members to balance work-life flexibility by spending 3 days in the office and 2 days working remotely each week.
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