Product Marketing

Job Title: Advanced Specialist, Product Marketing

Description

You'll have the opportunity to lead high-impact marketing campaigns for Pearson's UK Science portfolio, working closely with product and sales teams to engage teachers, drive growth, and strengthen Pearson's presence in schools.

About the role

We are looking for an Advanced Specialist, Product Marketing to work in our UK Schools Marketing team at Pearson. The role will be responsible for marketing our portfolio of Science qualifications and resources primarily to subject teachers and heads of department in schools. Reporting to the Head of Marketing, the role will be working closely with our product managers and sales team as we develop our offering within a competitive and evolving market. We are looking for someone who is customer focused, commercially minded, results-driven and able to manage multiple stakeholders and projects.

This is a broad role that requires a hands-on marketer with stakeholder management skills and the ability to project manage marketing campaigns from conception through to completion and evaluation. In return, we can offer a friendly and supportive team, opportunities to learn and develop skills and the ability to work flexibly either remotely and/or from our London or Oxford offices.

Key responsibilities

Campaign strategy and execution

• To develop and implement customer-focused marketing campaigns across multiple channels to drive growth and retention business goals and deliver effective ROI.

• Lead the development and delivery of subject‑area thought leadership campaigns, shaping our market position and generating high‑quality engagement.

• To define lead journeys for customer segments, and to create lead management and lead nurturing tactics to convert them into qualified leads and purchasers.

• To develop ‘Go-to-Market' acquisition marketing plans using internal and external insights.

• To manage end-to-end campaigns through all phases of the campaign lifecycle, including strategy, creative development, audience segmentation and targeting, campaign execution, tracking response and reporting.

• Use customer insights, competitor and market share research to inform strategy, GTM plans and campaigns

Marketing Content

• Lead the planning, development and production of high-quality marketing content, (sales presentations, website, emails, subject guides, white papers, video, infographics, blogs, podcasts, social posts, PR, events etc.) and for all stages of the customer journey, to maximize campaign effectiveness.

• Work closely with the Head of Marketing, design team to create campaigns that follow brand guidelines and ladder effectively to wider product marketing and brand strategy.

• Develop messaging frameworks and write engaging copy for campaigns- using customer insights and Pearson brand guidelines.

Stakeholder and people management

• Work with our Product Development and Sales colleagues to develop and deliver marketing campaigns to meet business targets.

• Brief internal specialist marketing teams and third parties including industry specialists and agencies to successfully deliver campaigns.

• Informally mentor and help manage marketing executives supporting campaign delivery.

• Work closely with internal stakeholders in brand, product and PR to manage customer sentiment and boost share of voice in the market.

Customer Insight

• Build a strong level of customer and market insight/understanding, to inform strategic decision making and drive effective marketing.

• Work with customers to gain insights, feedback and marketing content.

Skills & experience

• Education industry experience or insights into schools and education is desirable but not essential.

• Excellent communication and networking skills with a strong sense of teamwork and the ability to deal with stakeholders at all levels

• Excellent copywriting/copy editing and understanding of design best practice for marketing channels.

• Strong campaign leadership, strategy and project management skills, with experience of strategic thinking and go-to-market development.

• A passion for customer experience - analysing products, customers and market dynamics and aligning these to deliver compelling campaigns.

• Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display, events etc)

• Strong organisational skills and the ability to plan and prioritise work effectively

• Commercial mindset and results driven.

• Ability to effectively analyse/interpret results for all marketing campaigns.

• FTC - Ideally starting 9 th March 2026 until 30 th April 2027

• Location: Oxford/London/Hybrid/Remote

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job:

Marketing

Job Family: GO_TO_MARKET

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