Maven
Full-Stack Marketing Lead: Content & Lifecycle
🇺🇸 Remote - US
🕑 Full-Time
💰 $150K - $200K
💻 Marketing
🗓️ October 8th, 2025
Amplitude
CRM
Edtech.com's Summary
Maven is hiring a Full-Stack Marketing Lead: Content & Lifecycle. This role involves leading cross-functional marketing efforts to engage professionals throughout their journey to course purchase by creating compelling narratives, managing content marketing, lifecycle campaigns, and marketing operations to drive engagement and conversions.
Highlights
- Lead content marketing by crafting stories about skills taught in courses and sourcing alumni case studies.
- Manage lifecycle marketing including journey mapping, segmentation, personalized communications, and automated campaigns.
- Own marketing operations such as tracking, reporting, marketing calendar management, and process efficiency.
- Use CRM tools, ideally Customer.io, and analytics platforms like Amplitude and Metabase.
- Require 5-8 years of marketing experience with expertise in UX, product marketing, content marketing, or lifecycle marketing.
- Target audience consists of mid-career tech professionals seeking skill development and career growth.
- Compensation ranges from $150k to $200k salary plus equity and strong benefits.
- Requires strong strategic thinking, execution skills, and excellent written communication with high autonomy.
- Prefer candidates familiar with the tech ecosystem and marketing to professional audiences.
- Bonus experience includes familiarity with creator economy, expert platforms, edtech, or marketplaces.
Full-Stack Marketing Lead: Content & Lifecycle Full Description
About Maven
Maven is creating a world where anyone can actively invest in their professional growth. We believe professionals should learn every year, from real-world experts. Our marketplace has 500+ expert-led cohort-based courses, 70K+ student alumni, and 700K+ registered users. The courses are focused on the critical skills needed to succeed. We encourage you to explore them and read the reviews, to get an idea of the learning experiences and career growth we enable. And then think about what Maven could be at scale.
We are founder-led; our CEO, Gagan, co-founded Udemy, and our CTO, Shreyans, was the first engineer at Venmo. Our small team is incredible and momentum is building; we grew over 100% last year. We've raised $25 million from Andreessen Horowitz, First Round, and a supportive network of industry angels and are on track for profitability.
Role Overview
Every month ,several thousand alumni complete a Maven course, which are designed and taught by real-world professionals, in an interactive cohort across a few weeks. This is not education for the sake of it, it’s skill development for a tangible professional purpose.
Professionals look to Maven, and our instructors, for trusted, cutting edge signal on what skills matter in their field. 40%+ open our emails every week to help them keep up. Every few weeks they take our Lightning Lessons to better understand how their stakeholders think, or what excellence looks like. And when they want to confidently face a critical transition moment in their career, from up-skilling in AI to breaking into the C-suite, they enroll in a Maven course.
As our Full Stack Marketing Lead: Content & Lifecycle, you’ll work cross functionally to lead the marketing actions that engage and enrich the user consideration journey towards course purchase.
You’ll deeply understand what motivates ambitious professionals to buy a Maven course, build narratives that make enrolling feel exciting and inevitable, and activate a range of tactics to drive mid-funnel frequency, engagement and ultimately conversion to purchase.
This is a full-stack, high-impact role ideal for a senior operator who can both zoom out to buyer psychology, and zoom in to craft a sharp email or execute an exciting brand activation moment.
What You’ll Own
Content marketing
- Deeply understand our course catalog in order to craft stories about the critical skills our instructors teach, and why they matter
- Source and write alumni case studies that showcase the unique and transformational impact of Maven courses
- Ideate and execute a regular calendar of live Lightning Lesson series that deliver value to mid-career tech professionals and drive leads
- Serve as editor to instructors on key content pieces for distribution on our channels or via partners
Lifecycle marketing
- Own prospect student journey mapping and marketing insights (ie. purchase drivers, barriers)
- Segment & personalize communications based on behavior, preferences, and lifecycle stage
- Craft effective automated campaigns as well as regular promotional and brand activation emails
- Understand our events in Amplitude, and design relevant email automation triggers
Marketing operations
- Own your own tracking and reporting - small team vibes
- Make our GTM systems efficient at increasing scale with relentless operational excellence
- Collaborate with instructors as needed, directly or in effective partnership with the courses team
- Effectively manage our marketing calendar across channels (email, Lightning Lessons, promotional and brand moments, partnerships…)
What We’re Looking For
- 5-8 years experience in marketing with a background in UX, product marketing, content marketing, and/or lifecycle marketing
- Experience in leading CRM programs, ideally on Customer.io
- Proficiency in analytics driven marketing, and quantitative understanding; we run on Amplitude and Metabase
- Evidence of exceptional taste in brand and content decisions, and mastery of the written word
- Stretch between strategic marketing thinking and hands-on execution power
- Comfort operating with autonomy, speed, and high standards
- Deep familiarity with the tech ecosystem
- Experience marketing to professional audiences
- Bonus: Background in the creator economy, expert platforms, edtech, or marketplaces
Why This Role Matters
Today, student demand for AI courses is significant. The market wants to learn this transformative new technology, and Maven has the best instructors, teaching in the most practical, applied and empowering courses. But the market has a problem: the AI hype is real, and the noise, overwhelming. People can’t tell what matters, who’s credible, and what’s worth their time.
Maven’s trusted brand can offer a solution, and we see an opportunity to make a significant investment into our mid-funnel channels, which offer useful content, and help people discover our credible instructors.
We’ve got solid channel traction across email, Lightning Lessons and a small number of exclusive affiliate partnerships, and now we’re looking for a creative operator to take them to the next level with an extraordinary mix of operational excellence, CRM expertise, and editorial taste. Is this you?
Team & Culture
Maven is a small, high-trust, high-ownership team. We move fast, write often, and bias toward action. Everyone is hands-on — from the founders to the newest hire. Expect direct feedback, collaborative thinking, and a culture that prizes clarity, impact, and creativity.
We are fully remote, with no-meeting Wednesdays and biannual in-person offsites. Join us to do the best work of your career, and help build the world’s most dynamic expert-led learning brand
Compensation
$150k-$200k in salary, with strong benefits, and equity.
Salary is open to review based on candidate experience; please apply if you know you’re a great candidate.
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