Geo Marketing @ Pearson

Edtech.com's Summary

Pearson is hiring a Specialist, Geo Marketing – ELL Mexico. This role drives the local implementation and execution of marketing initiatives for the English Language Learning portfolio in Mexico, ensuring alignment with sales, distributors, and regional teams. The Specialist manages campaign adaptation, execution, budget control, and performance tracking to optimize commercial outcomes.

Highlights

Adapt and implement global and regional marketing campaigns for the Mexican market.
Coordinate product launches, channel activations, and participation in industry events.
Collaborate closely with sales teams and strategic distributors to align marketing efforts and support demand generation.
Track key performance indicators such as leads, MQLs, and pipeline influence; prepare monthly performance reports.
Manage assigned budgets and recommend investment optimizations based on data analysis.
Develop creative briefs and coordinate with Creative Services and external vendors ensuring timely delivery.
Utilize Salesforce, Marketing Cloud, and project management tools for campaign management.
Require 4–6 years of marketing or trade marketing experience, preferably in education.
Intermediate to advanced English proficiency to engage at the regional level.
Strong operational autonomy, commercial results orientation, and experience managing multi-channel campaigns.

Geo Marketing Full Description

Specialist, Geo Marketing - ELL Mexico

Role Objective

Implement and execute ELL marketing strategies in Mexico, ensuring effective local adaptation, alignment with sales and distributors, and measurable impact on pipeline and revenue.

Role Description

The Specialist, Geo Marketing - ELL Mexico is responsible for the local implementation of marketing initiatives for the English Language Learning (ELL) portfolio, ensuring that global and regional campaigns are effectively adapted and executed within the Mexican market.

This role works closely with sales teams, distributors, assessment, and regional marketing teams (Brazil and ROL), ensuring consistent, timely execution aligned with commercial business objectives.

The position has a strong focus on execution, cross-functional coordination, budget control, and performance tracking.

Responsibilities

Campaign Implementation and Execution

Adapt and implement global and regional campaigns in the Mexican market.
Execute local launches of ELL products and solutions.
Coordinate channel activations with distributors.
Ensure availability and proper deployment of commercial materials.
Coordinate participation in industry events and educational fairs.
Oversee field execution of marketing initiatives.

Commercial Alignment and Sales Support

Work directly with the sales team to ensure campaign alignment.
Support demand generation and sell-in initiatives.
Coordinate actions with strategic distributors.
Identify improvement opportunities based on sales feedback.

KPI Tracking and Budget Control

Monitor key campaign performance indicators (leads, MQLs, influenced pipeline).
Track results and prepare monthly performance reports.
Manage assigned budget and optimize investment.
Recommend improvements based on performance analysis. Operational Management and Coordination
Develop creative briefs for local materials.
Coordinate with Creative Services and external vendors.
Manage timelines and deliverables.
Utilize tools such as Salesforce, Marketing Cloud and project management systems.

Competencies

Strong organizational skills
Strong execution-oriented mindset
Effective coordination with commercial teams
Budget management and control
Data analysis and KPI tracking
Clear communication and cross-functional collaboration
Proactive mindset with a strong sense of urgency

Required Profile

4-6 years of experience in marketing, trade marketing, or campaign execution
Experience working with commercial teams and/or channel partners
Experience managing multi-channel campaigns
Experience in the education sector (preferred)
Intermediate to advanced English proficiency (ability to interact at a regional level)
High level of operational autonomy
Strong commercial results orientation

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job:

Marketing

Job Family: GO_TO_MARKET

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Original Job Description