Edtech.com's Summary

Riverside Insights is hiring a Growth Marketing Lead to define and execute the growth marketing strategy for ImPACT Applications. The role involves driving engagement and expansion across healthcare, education, and sports markets by managing integrated marketing plans, marketing automation, and analytics to support business goals and revenue targets.

Highlights

Own growth marketing strategy for ImPACT Applications
Develop integrated marketing plans leveraging content, partnerships, and automation
Build and manage HubSpot workflows, nurture sequences, and segmentation
Collaborate with sales and product teams on messaging and acquisition assets
Use analytics tools (HubSpot, GA4, Salesforce) for performance monitoring and decision making
Maintain CRM data integrity and reporting accuracy
2+ years in digital or growth marketing, preferably in startup or high-growth settings
Proficiency with HubSpot, Salesforce, Google Ads, LinkedIn, and marketing automation
Strong analytical skills with GA4 and marketing dashboard experience
Estimated compensation range of $85,000 - $90,000 USD

Growth Marketing Lead Full Description

As a Growth Marketing Lead, you will define and execute the growth marketing strategy for ImPACT Applications, a Riverside Insights company, driving engagement and expansion across healthcare, education, and sports markets. Ready to help transform concussion management and elevate potential globally? Join Riverside Insights and lead initiatives that empower millions of learners, athletes, and professionals worldwide.

ImPACT Applications is the gold standard in concussion testing and management, trusted by healthcare providers, schools, and sports organizations for over 20 years. As part of Riverside Insights, ImPACT combines startup energy with the stability of a profitable, fast-growing business. This role offers real ownership, mentorship from senior leadership, and the opportunity to build a growth engine from the ground up.

In this role, you will:

Own the overall growth marketing strategy for ImPACT Applications, aligning initiatives with business goals and revenue targets
Develop integrated marketing plans that leverage content, partnerships, and automation to drive lead generation and customer engagement
Build and manage HubSpot workflows, nurture sequences, and segmentation to engage new leads and automate customer journeys
Partner with sales and product teams to create messaging and assets that support acquisition and retention
Use analytics tools (HubSpot, GA4, Salesforce) to monitor performance, identify trends, and inform strategic decisions
Ensure CRM data integrity and accurate reporting across HubSpot and Salesforce
Collaborate cross-functionally to deliver marketing initiatives that strengthen brand presence and fuel business expansion

You’ll work closely with the GM/CEO of ImPACT Applications and Riverside leadership, gaining exposure to product, sales, and operations while driving measurable impact.

Requirements

2+ years of experience in digital or growth marketing roles, ideally in a startup or high-growth environment
Expertise in HubSpot, Salesforce, and marketing automation workflows
Proven ability to launch and optimize paid media campaigns (Google Ads, LinkedIn)
Strong analytical skills with experience using GA4 and marketing dashboards
Highly organized, proactive, and comfortable working independently
Exceptional written and verbal communication skills

Preferred Qualifications

Experience in healthcare, education, or SaaS industries
Familiarity with Tableau or similar reporting tools
Background in SEO strategy and conversion rate optimization
Ability to thrive in small teams and fast-paced environments

Benefits

Medical, Dental, and Vision plans
Company paid basic life and AD and D insurance
Company paid long-term disability
Paid Parental Leave
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
33 days of company paid time off (PTO, Holidays, Wellness Days)
Quarterly Focus Days
Flexible work arrangements
Tuition Reimbursement Program
Company orientation and 30, 60, 90 Day Onboarding

Compensation

A reasonable estimate of the range for this position is $85,000 - $90,000 USD. This compensation range is specific to the United States, and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data or range parameters.

Riverside Insights is an Equal-opportunity Employer

Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our Commitment to Diversity and Inclusion

At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. Thank you for considering joining our growing team and our mission to help elevate potential globally. Please check out to learn more about our work.

Original Job Description

In this role, you will:

Own the overall growth marketing strategy for ImPACT Applications, aligning initiatives with business goals and revenue targets
Develop integrated marketing plans that leverage content, partnerships, and automation to drive lead generation and customer engagement
Build and manage HubSpot workflows, nurture sequences, and segmentation to engage new leads and automate customer journeys
Partner with sales and product teams to create messaging and assets that support acquisition and retention
Use analytics tools (HubSpot, GA4, Salesforce) to monitor performance, identify trends, and inform strategic decisions
Ensure CRM data integrity and accurate reporting across HubSpot and Salesforce
Collaborate cross-functionally to deliver marketing initiatives that strengthen brand presence and fuel business expansion

You’ll work closely with the GM/CEO of ImPACT Applications and Riverside leadership, gaining exposure to product, sales, and operations while driving measurable impact.

Requirements

2+ years of experience in digital or growth marketing roles, ideally in a startup or high-growth environment
Expertise in HubSpot, Salesforce, and marketing automation workflows
Proven ability to launch and optimize paid media campaigns (Google Ads, LinkedIn)
Strong analytical skills with experience using GA4 and marketing dashboards
Highly organized, proactive, and comfortable working independently
Exceptional written and verbal communication skills

Preferred Qualifications

Experience in healthcare, education, or SaaS industries
Familiarity with Tableau or similar reporting tools
Background in SEO strategy and conversion rate optimization
Ability to thrive in small teams and fast-paced environments

Benefits

Medical, Dental, and Vision plans
Company paid basic life and AD and D insurance
Company paid long-term disability
Paid Parental Leave
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
33 days of company paid time off (PTO, Holidays, Wellness Days)
Quarterly Focus Days
Flexible work arrangements
Tuition Reimbursement Program
Company orientation and 30, 60, 90 Day Onboarding

Compensation

Riverside Insights is an Equal-opportunity Employer

Our Commitment to Diversity and Inclusion

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Edtech.com's Summary

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