Edtech.com's Summary

Age of Learning is hiring a Growth Marketing Manager. This role involves managing and developing paid advertising strategies across multiple platforms such as Meta, Google, Bing, and Apple Search Ads to drive subscriber growth for Age of Learning's educational products. The manager will analyze performance data, optimize campaigns, lead App Store Optimization efforts, and collaborate with creative and growth teams to achieve marketing goals.

Highlights

Develop and manage mid-to-long-term paid advertising strategies targeting emerging markets and existing products.
Manage campaigns on platforms including Meta, Google Search, Bing Search, and Apple Search Ads, for both mobile and web.
Conduct competitor analysis and market research to guide marketing strategy and consumer understanding.
Lead App Store Optimization to boost app visibility, conversion, and organic acquisition globally.
Utilize acquisition management and optimization tools such as Adjust, Appsflyer, Sensor Tower, and Replai.
Minimum of 2 years experience in Growth Marketing or User Acquisition focusing on performance campaigns.
Familiarity with marketing analytics, KPI triggers, and campaign scaling; comfortable managing large campaign budgets.
Preferred experience includes working with games, free-to-play apps, subscription models, and data visualization tools or SQL.
Estimated salary range is $100,000 to $115,000 USD, with benefits including health coverage, 401(k) matching, paid vacation and holidays.
Collaborate closely with the Growth Marketing team and other departments ensuring cohesive campaign execution.

Growth Marketing Manager Full Description

Company Overview:

Age of Learning® is the leading developer of engaging and effective Pre-K through 5th grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse.com® Early Learning Academy and Adventure Academy™, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español. Having served over 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.

Summary

The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award winning products.

We are looking for an experienced and talented Growth Marketing Manager. This role will require the right candidate to manage campaigns across several channels, including, but not limited to, Meta, Google and Bing Search and Apple Search Ads. Additionally, the right candidate will have experience in launching and scaling campaigns on mobile and web performance ad networks

An ideal candidate will be able to leverage their prior experience in order to promote Age of Learning’s products while also maintaining a healthy curiosity to learn more. Working well with the other members of the Growth team is a must.

Responsibilities:

Manage and develop mid-to-long-term paid ad product marketing strategies with a focus on untapped and emerging markets.
Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals.
Design processes for launching new products in the mobile app space.
Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs.
Research industry trends and follow educational news.
Conduct frequent competitor analysis to make strategic recommendations for the marketing team.
Troubleshoot complex technical and software issues as quickly and effectively as possible.
Provide market research and insights on the target consumers and their behavior.
Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams.
Lead the strategy and execution of App Store Optimization (ASO) to improve app visibility, conversion rates, and organic acquisition across global marketplaces, in alignment with overall growth objectives.

Minimum Qualifications

2+ Years of experience in a Growth Marketing / User Acquisition role
Knowledge of the UA landscape and industry with a specific focus on performance campaigns
Understanding of marketing analytics and KPI triggers to manage and scale campaigns
Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
Comfortable in managing campaigns with large budgets
Experience in managing campaigns on: Meta, Apple Search Ads, Google and Bing Search, as well as managing Mobile App and Web campaigns.
Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc.
Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions.

Preferred Qualifications:

Experience developing games or working with free to play apps and/or subscription models.
Experience working with data visualization tools and/or SQL.

Total Compensation:

The estimated salary range for a new hire in this position is $100,000 USD to $115,000 USD. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location.

Age of Learning currently provides:

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums

• A 401(k) program with employer match

• 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year

• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions

Security Advisory

At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts — be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom — never through messaging apps. Job offers are communicated verbally and followed by written documentation via Docusign. Any requests for personal information will occur through secure channels only.

An Equal Opportunity Employer

Age of Learning, Inc. (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender expression, age, physical or mental disability, medical condition, pregnancy, veteran or military status, marital status, sexual orientation, gender identity, domestic partner status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Age of Learning, Inc. (the “Company”) will consider qualified applicants with criminal histories pursuant to EEOC requirements and state applicable laws, e.g. New York City Fair Chance Act.

Employee/Applicant Privacy Notice

Original Job Description

Company Overview:

Summary

The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award winning products.

Responsibilities:

Manage and develop mid-to-long-term paid ad product marketing strategies with a focus on untapped and emerging markets.
Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals.
Design processes for launching new products in the mobile app space.
Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs.
Research industry trends and follow educational news.
Conduct frequent competitor analysis to make strategic recommendations for the marketing team.
Troubleshoot complex technical and software issues as quickly and effectively as possible.
Provide market research and insights on the target consumers and their behavior.
Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams.
Lead the strategy and execution of App Store Optimization (ASO) to improve app visibility, conversion rates, and organic acquisition across global marketplaces, in alignment with overall growth objectives.

Minimum Qualifications

2+ Years of experience in a Growth Marketing / User Acquisition role
Knowledge of the UA landscape and industry with a specific focus on performance campaigns
Understanding of marketing analytics and KPI triggers to manage and scale campaigns
Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
Comfortable in managing campaigns with large budgets
Experience in managing campaigns on: Meta, Apple Search Ads, Google and Bing Search, as well as managing Mobile App and Web campaigns.
Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc.
Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions.

Preferred Qualifications:

Experience developing games or working with free to play apps and/or subscription models.
Experience working with data visualization tools and/or SQL.

Total Compensation:

The estimated salary range for a new hire in this position is $100,000 USD to $115,000 USD. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location.

Age of Learning currently provides:

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums

• A 401(k) program with employer match

• 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year

• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions

Security Advisory

An Equal Opportunity Employer

Employee/Applicant Privacy Notice

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