Senior Website Marketing Manager

• Develop and implement a comprehensive digital marketing strategy to drive website traffic, improve conversion rates, and enhance user experience.
• Collaborate with product, design, sales, and development teams to ensure the website meets B2C and B2B business objectives and aligns with branding standards and marketing goals.
• Analyze competitive landscape and market trends to inform website content and design decisions.
• Manage migration strategy of multiple websites to a unified barbri.com domain.
• Help oversee the creation and CRO of Paid Landing Pages in collaboration with Paid Media and product marketing leads.
• Gather requirements and write briefs/user stories (Jira tickets) for development teams.

• Oversee the creation and optimization of website content to ensure it aligns with SEO best practices and engages target audiences.
• Work with SEO specialists to identify opportunities for improving organic search rankings and visibility.
• Regularly update website content to reflect the latest products, services, and promotions.

• Monitor, analyze, and report on website performance metrics (traffic, engagement, conversion rates, etc.).
• Use tools like Google Analytics, Google Search Console, heat-maps, SEMRush, and A/B testing to gain insights and optimize the website for better performance.
• Identify opportunities to improve website functionality, loading speed, and user experience based on data-driven insights.

• Manage the e-commerce component of the website, ensuring a seamless shopping experience for customers.
• Collaborate with the sales and product teams to ensure accurate product information, promotions, and pricing are reflected on the website.
• Implement strategies to drive conversions, such as up-selling, cross-selling, and personalized recommendations.

• Ensure the website design is user-friendly, mobile-optimized, meets WCAG accessibility guidelines, and provides a seamless customer experience, collaborating with our UX team.
• Work closely with UX/UI designers to improve website navigation, layout, and usability.
• Unite UX mock-ups with on-page and SEO content and design inputs to build stories (ticketed briefs) that can be assigned to development teams for implementation.
• Help facilitate User Acceptance Testing (UAT) on Marketing Development projects.

• Collaborate with internal teams (sales, content, customer service, IT) to ensure the website supports business goals and customer needs.
• Coordinate with external vendors, agencies, and third-party partners to implement website features, integrations, content and marketing initiatives.

• Manage multiple website-related projects, from ideation through execution, ensuring on-time delivery, branding adherence, and quality standards.
• Track project progress, manage resources, and communicate project updates to stakeholders.

• Gather customer feedback and analyze website usage patterns to identify areas for improvement.
• Implement strategies to increase customer engagement, reduce bounce rates, and drive repeat visits.

• Bachelor's degree in marketing, business, or related field.
• Minimum 3+ years of experience in website management, digital marketing, or e-commerce marketing.
• Strong knowledge of website analytics and testing tools (Google Analytics, SEMrush, etc.)
• Demonstrated experience with SEO, Content Management Systems (CMS — Liferay, WordPress) and e-commerce platforms.
• Strong understanding of website user experience (UX) and conversion rate optimization (CRO).
• Proven ability to manage and execute digital marketing campaigns (PPC, email marketing, social media).
• Excellent communication and project management skills.
• Working proficiency in Project Management tools (Jira)Strong attention to detail, with a focus on continuous improvement and data-driven decision-making.
• Ability to collaborate across teams and manage multiple priorities in a fast-paced environment.

• Experience with website optimization tools (Optimizely, VWO).
• Knowledge of paid media strategies, including paid search (Google Ads), display ads, and social media advertising.
• HTML/CSS proficiency is a plus, but not required
• Familiarity with marketing automation and CRM platforms (Marketo, Salesforce) is a plus, but not required
• Certification in GA4, CRO, SEO, or Project Management

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
• Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
• Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
• Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
• And More!