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edtech.com
Risepoint logo

Risepoint

Growth Marketing Manager

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ June 5th, 2025

Salesforce

Edtech.com's Summary

Risepoint is hiring a Growth Marketing Manager. The role involves executing and optimizing paid media and lead generation campaigns, ensuring alignment with strategic goals, and collaborating with internal teams to enhance digital marketing initiatives for enterprise partners. The Growth Marketing Manager will analyze marketing performance and optimize campaigns to maximize ROI.
 
Highlights 
  • Oversee growth marketing strategy and execution for multi-channel marketing efforts.
  • Manage digital marketing campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok.
  • Experience required in Google Ads and Meta (Facebook) Blueprint certification.
  • Analyze key performance indicators and track budget allocations for optimization.
  • 3+ years of experience in digital and multi-channel marketing plan implementation.
  • Benefits include 18 days PTO, medical, dental, vision plans, and life & disability coverage.
  • Master’s degree in marketing or related field preferred, plus additional certifications.
  • Company offers wellness program, flexible spending account, and retirement plan with match.
  • Provides professional development programs and tuition reimbursement.
  • Strong collaboration and cross-functional leadership skills required.

Growth Marketing Manager Full Description

Growth Marketing Manager
US - Remote
Full time

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007,  Risepoint's  mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include:  
  • Digital & Paid Media Marketing  
  • Lead Generation & Conversion Optimization 
  • Brand & Creative Strategy, Execution & Optimization 
  • Marketing Analytics & Performance Optimization 
  • Cross-functional Collaboration  

Job Summary 
The Manager, Growth Marketing supports the execution of paid media and lead generation campaigns, ensuring alignment with strategic goals. They analyze marketing performance, optimize campaigns, and collaborate with internal teams to enhance digital marketing initiatives for Enterprise Partners to maximize ROI. 
 
This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment. 
 
Key Duties and Responsibilities 
Description 
  • Growth Marketing Strategy & Execution:  
  • Support execution and optimization of multi-channel marketing effort. 
  •  Digital Marketing & Performance Optimization: 
  • Support performance management of multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels. 
  • Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics. 
  • Support creative and messaging efforts for paid media campaigns 
  •  Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement. 
  •  Team & Partnership Leadership  
  • Work closely with stakeholders to ensure marketing campaigns align with business objectives 
  •  Budget & Forecasting  
  • Track budget allocations and provide insights for optimization 

Additional Position Responsibilities 
  •  Perform in accordance with Risepoint Policies 
  •  Perform other duties as assigned 
 
QUALIFICATIONS 
  • Bachelor’s degree - Marketing, Business, related field 
  • Master’s degree - MBA, Master’s in related field 
  • 3+ years’ experience managing and implementing digital and multi-channel marketing plans 
  • Google Ads Certification 
  • Meta (Facebook) Blueprint Certification 
  • Paid Media Strategy 
  • Lead Generation & Funnel Optimization 
  • Marketing Analytics & Data 
  • A/B Testing & Performance Optimization 
  • Cross-functional Leadership 
  • Budget Management 
  • Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.) 
  • Communication & Presentation Skills 
  • Google GA4 
  • Salesforce Marketing Cloud 
  • Project Management  
 
Risepoint is an equal opportunity employer.  We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws. 

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:
  • 18 days PTO + Winter Shutdown 
  • 12 designated holidays + 1 floating holiday 
  • Medical – four options  
  • Dental 
  • Vision 
  • Life & Disability (company paid) 
  • Flexible Spending Account & Health Savings Account 
  • Retirement plan with company match 
  • Maternity / Paternity / Parental Leave (company paid) 
  • Volunteer Time Off 
Supplemental Benefits:
  • Wellness program
  • Alternative medicine options
  • Pet discounts
  • Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
  • Continuous Professional and Leadership Development Programs 
  • Tuition Reimbursement for employees and their dependents 
  • Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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