GTM Engineer - Demand Generation

Edtech.com's Summary

HackerRank Careers is hiring a GTM Engineer - Demand Generation. This role involves executing and optimizing multi-channel demand generation programs, managing paid media, ABM campaigns, and driving pipeline growth through data-driven campaign analysis and automation implementation.

Highlights

Execute and optimize full-funnel demand generation programs across paid and owned channels.
Manage day-to-day paid media operations including audience targeting and bid strategies.
Lead account-based marketing campaigns collaborating with SDRs, design, and content teams.
Analyze campaign performance, run A/B and multivariate tests, and optimize funnels.
Develop playbooks and automation to streamline campaign operations.
Require 5+ years of experience in B2B demand generation or growth marketing, with SaaS or agency background.
Proficient with LinkedIn Ads and other paid platforms such as Meta or Reddit.
Experienced in CRM and marketing automation tools like Salesforce and HubSpot.
Strong skills in reporting, attribution modeling, conversion tracking, and audience segment syncing.
Compensation ranges from $120,000 to $150,000 base salary, excluding bonuses and stock options.

GTM Engineer - Demand Generation Full Description

HackerRank helps thousands of companies hire developers based on skills rather than pedigree, and also nurtures a community of millions of developers to upskill and become next-gen developers.

The people at HackerRank care deeply about their work and have an extremely intense work ethic. In many companies, speed & quality are a tradeoff. At HackerRank, itâs not; we expect you to ship in about half the time that most competent people think is possible while maintaining a standard of quality youâd proudly sign your name on. The only way to make this happen is to truly love your craft and be deeply committed to growth.

About the role

The Growth Marketing team is the engine behind pipeline acceleration at HackerRank. We operate at the intersection of creativity, analytics, and automation, managing paid channels, orchestrating ABM plays, and optimizing every touchpoint that turns interest into opportunity. As the team responsible for bringing in qualified leads and nurturing them across the funnel, we directly impact revenue and go-to-market success.

As our Demand-focused GTM Engineer, youâll be the driving force that turns marketing strategy into pipeline. You will own the day-to-day execution of multi-channel demand programs including paid social, ABM plays, email nurture, and direct mail while managing budgets, creative assets, and stakeholders. Youâll analyze campaign data, optimize performance, and scale efforts to maximize impact. If juggling timelines, audience lists, and bid strategies is your wheelhouse, this is your chance to help HackerRank hit the next level of growth.

What youâll do

Execute and optimize full-funnel demand generation programs across paid media and owned channels.
Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.
Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests.
Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.

Who you are

Connects strategy with handsâon execution across channels and tools.
Passionate about data, testing, and finding signal in the noise.
Proven track record driving pipeline growth through highâperforming ABM programs.
You bring 5+ years in B2B demand generation or growth marketing (agency or SaaS).
Handsâon with LinkedIn Ads and at least one more paid platform (Meta, Reddit, etc.).
Experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.
Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot).
Strong in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.).
Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events, etc.).
Familiar with lowâcode and automation tools such as Clay, Make, N8N, or Zapier.

Even better if you have

Experience with APIs, webhooks, dashboarding, or ETL.
You bring light creative skills with tools like Figma or Canva.
Have copywriting chops to iterate messaging and improve campaign performance.

You will thrive in this role if

You love turning strategy into scalable, high-performing campaigns.
Experimentation excites you, you test, learn, and double down on what works.
You thrive at the intersection of data, creativity, and collaboration.
Driving measurable growth while keeping customer experience front and center motivates you.

Compensation

Base salary range: $120,000 â $150,000.
This range does not include bonuses, stock options, or benefits you will be eligible for.

Final offer may vary based on skills, experience, location, and other compensation components.

Want to stand out?

Send your name, linkedin, and message in JSON to this endpoint:

ð https://hook.eu2.make.com/swxvg5yiu1c5fmiag2ccmfs3fu3em92k

Want to learn more about HackerRank? Check out HackerRank.com to explore our products, solutions and resources, and dive into our story and mission here.

HackerRank is a proud equal employment opportunity and affirmative action employer. We provide equal opportunity to everyone for employment based on individual performance and qualification. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

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We never ask for payment or credit check information to apply, interview, or work here.

Original Job Description