Edtech.com's Summary

Duolingo is hiring a Head of Brand Campaigns to lead the marketing team in creating and executing integrated campaigns that promote the product, mission, and characters. The role involves owning brand strategy, managing campaign lifecycles from ideation to post-campaign evaluation, and driving brand awareness and business impact through multi-channel marketing efforts.

Highlights

Lead the creation of annual campaign strategy and calendar targeting the US market.
Manage development and execution of high-impact marketing campaigns focused on product, mission, and brand characters.
Develop an insights pipeline in collaboration with internal and external partners to inform creative work.
Oversee media plan recommendations and execution of media buying across TV/OTT, OOH, audio, and social platforms.
Collaborate with creative teams, business development, and marketing operations to ensure timely and budget-compliant campaigns.
Partner with the head of brand marketing to develop long-term brand strategy (3-5 years).
Provide leadership and coaching to campaign directors and brand strategists.
Require 10+ years of marketing leadership experience with expertise in integrated marketing, brand strategy, and campaign development.
Strong proficiency in digital, social, influencer marketing, paid media, and experiential marketing.
Bachelor’s or master’s degree in business, marketing, or a related field is required.

Head of Brand Campaigns Full Description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role

We are looking for a Head of Campaigns to lead the team responsible for bringing our product, mission, and characters to life through world-class marketing campaigns. As a core member of our Brand Marketing team, you will own our brand strategy and integrated marketing campaigns. You're someone who has experience developing campaigns that marry the cultural zeitgeist with brand values, and is able to translate strategy into creative platforms and campaigns that drive brand love and business impact.

You will...

Manages the creation of the annual campaign strategy and calendar in the US that drives business impact, brand love, and brand awareness
Oversee the development and execution of our high-impact marketing campaigns that focus on our product, mission, and characters,
Lead the development of an insights pipeline that informs our creative work, in partnership with external vendors and internal stakeholders
Lead all aspects of the full lifecycle of marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation
Own media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, audio, and social
Partner closely with our creative teams, business development, and marketing operations to deliver campaigns that are on time and on budget
Work closely with the head of brand marketing to develop the 3-5 year brand strategy for Duolingo
Provides coaching, leadership, and support to a campaign director and brand strategist

You have...

10+ years of marketing leadership with a proven record of expanding scope and impact in integrated marketing, content marketing, brand strategy, or campaign development.
Experience leading cross-functional marketing teams and partners
Experience shifting a brand's strategy over the long term, and a deep understanding of cultural and audience insights
Bachelor's and/or master's degree in business, marketing, or related field.
Deep experience in digital, social, influencer marketing with a track record of driving measurable impact.
Experience at a large brand that's well-known in culture
Strong understanding of multi-channel retail marketing with particular experience in paid media and experiential marketing
Ability to clearly articulate a compelling vision and strategy

Exceptional candidates will have...

Experience working on both in-house teams and in a studio/agency
Experience working in the technology sector
An interest in language learning

Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$189,600—$342,000 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Original Job Description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role

You will...

Manages the creation of the annual campaign strategy and calendar in the US that drives business impact, brand love, and brand awareness
Oversee the development and execution of our high-impact marketing campaigns that focus on our product, mission, and characters,
Lead the development of an insights pipeline that informs our creative work, in partnership with external vendors and internal stakeholders
Lead all aspects of the full lifecycle of marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation
Own media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, audio, and social
Partner closely with our creative teams, business development, and marketing operations to deliver campaigns that are on time and on budget
Work closely with the head of brand marketing to develop the 3-5 year brand strategy for Duolingo
Provides coaching, leadership, and support to a campaign director and brand strategist

You have...

10+ years of marketing leadership with a proven record of expanding scope and impact in integrated marketing, content marketing, brand strategy, or campaign development.
Experience leading cross-functional marketing teams and partners
Experience shifting a brand's strategy over the long term, and a deep understanding of cultural and audience insights
Bachelor's and/or master's degree in business, marketing, or related field.
Deep experience in digital, social, influencer marketing with a track record of driving measurable impact.
Experience at a large brand that's well-known in culture
Strong understanding of multi-channel retail marketing with particular experience in paid media and experiential marketing
Ability to clearly articulate a compelling vision and strategy

Exceptional candidates will have...

Experience working on both in-house teams and in a studio/agency
Experience working in the technology sector
An interest in language learning

Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.

We post a multi-level salary range for all of our roles.

Salary Range:

$189,600—$342,000 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

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Head of Brand Campaigns

Edtech.com's Summary

Head of Brand Campaigns Full Description

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