Once
Head of Marketing
B2B2C
Edtech.com's Summary
Once is hiring a Head of Marketing. The role focuses on building and driving growth strategies for both B2B and direct-to-consumer channels to expand the reach of its reading education platform. The Head of Marketing will manage teams, collaborate with product and sales, and lead brand and acquisition initiatives to grow the user base and establish market leadership.
Highlights
- Lead marketing growth strategy across channels including schools (B2B) and families (DTC).
- Collaborate with the product team to design and launch virality and awareness experiments.
- Develop B2B marketing strategy with Sales to increase school partnerships.
- Optimize acquisition channels such as influencers, events, advertising, and direct-response campaigns.
- Refine the Once brand and improve top-of-funnel engagement.
- Manage the marketing team, including a co-founder leading DTC growth.
- Experience required building marketing at a successful DTC startup; B2B/B2B2C experience is a plus.
- Compensation starting from $125,000 per year.
- Benefits include dental, health, vision insurance, and paid time off.
- Remote work location.
Head of Marketing Full Description
Head of Marketing
Once - Remote
From $125,000 a year
We know that the best way to teach a child to read is daily, one-on-one instruction. The problem is that there aren’t enough trained educators to support every child, so two-thirds of U.S. students are not proficient in reading. Once solves this by empowering any adult to teach any child to read. Our method works: we produce best-in-class results and have research-backed studies to prove it.
We don’t think that young children actually learn sitting alone in front of an iPad or through virtual “Zoom school”. With Once, a grown-up and a child sit side-by-side. Once provides personalized activities for the child, and a script and coaching for the grown-up. The Once model is the one we use with our own children. We are confident this model is the right way to teach young children reading and eventually math, languages, music and beyond.
We began by working with schools, and now serve thousands of students across 20 states in some of the biggest districts in the country. We recently launched a direct-to-families offering and are exploring other partnership distribution models to quickly reach the close to 2 million U.S. kindergartners every year who will fall behind in reading without our help.
We are looking for someone with experience building marketing from scratch at a successful DTC startup (B2B/B2B2C experience a plus), who will develop and drive our growth strategy across channels and business lines. This role will report to the CEO, manage a Once co-founder who leads our (DTC) growth, and lead initiatives such as:
- Brainstorming, scoping, and launching experiments with the product team to increase virality and awareness across both schools and families.
- Creating and owning a B2B marketing strategy alongside Sales to bring Once to more schools.
- Identifying and optimizing acquisition channels across influencers, event marketing, advertising, and direct-response campaigns.
- Refining the Once brand and top-of-funnel surface area to establish Once as the most effective way to help children learn to read.
We expect this role to grow with Once, initially being directly responsible for end-to-end execution and then expanding the team as we scale. We are also open to exceptional candidates who want to work on a fractional basis to start.
Pay: From $125,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: Remote
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