Primerica logo

Primerica

Instructional Designer 2 - Life Insurance

🇺🇸 Hybrid - Duluth, GA 🕑 Full-Time 💰 $80K - $90K 💻 Instructional Design 🗓️ April 14th, 2026
ADDIE

Edtech.com's Summary

Primerica is hiring an Instructional Designer 2 for Life Insurance. The role involves designing and developing training content and materials for the Primerica Sales Force to enhance their ability to market and sell life insurance products effectively. The position requires collaboration with product, marketing, and legal teams, continuous monitoring of training effectiveness, and updating materials accordingly.

Highlights
  • Design and develop training programs focused on life insurance sales and marketing activities.
  • Collaborate with product, marketing, legal, and content strategy teams to create engaging learning materials.
  • Create visual, audio, and interactive training tools and scripts for videos.
  • Monitor and update training materials to ensure effectiveness and provide feedback mechanisms.
  • Participate in and support Primerica Field Training & Development events with material development and production.
  • Require experience in instructional design, teaching, writing, or web design, and strong communication skills.
  • Preferred qualifications include a bachelor’s degree, 2-3 years instructional design experience, knowledge of ADDIE and LMS, and skills in Microsoft Office and audio/video editing.
  • Life insurance knowledge and proven ability to convey product and sales content are beneficial.
  • Salary range is $80,000 to $90,000 annually.
  • Benefits include health, dental, vision insurance from day one, 401(k) with employer match, paid time off, life and disability insurance, professional development, and tuition reimbursement.

Instructional Designer 2 - Life Insurance Full Description

Instructional Designer 2 - Life Insurance
Duluth, GA
Full time

Join Our Team
In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! Join our team to experience what it’s like to work at “one of the best places to work in the metro Atlanta”.

About this PositionThe Instructional Designer is responsible for designing and developing training content and materials to be used by the Primerica Sales Force. These training programs focus on appropriate marketing and sales activities that enable the Primerica Sales Force to sell the Primerica Opportunity and life insurance more effectively. You will work closely with product, content strategy, marketing, and legal teams.  You will distribute digital/print training materials for internal use, consistently monitoring the efficacy of training and updating as required/needed.

Salary range between $80K - $90K Annual

Responsibilities & Qualifications
Required qualifications
  • Conduct research and collaborate with subject experts on the product teams and others as applicable (legal, marketing, etc.).  Define and document learning objectives for training.
    Create material, courses, curriculum, job aids, guides, etc. for learning.  Develop engaging scripts for training videos and learning materials. Create visual, audio and interactive learning tools to match learner's needs. 
  • Design to optimize learning as users navigate the Primerica Opportunity, life insurance sales and other areas of the business.  Work with delivery teams to coordinate, plan and manage delivery of learning material. 
  • Monitor efficacy of material and redesign/update as needed. Coach internal team and Sales Force talent in their roles for video taping.
  • Develop methods to provide feedback on training materials and methods to improve going forward. Track and share out success of materials by users.
  • With department management design the focus, theme, agenda and activities for Primerica Field Training & Development events. Develop the supporting material for these events and assist in production of this material.
  • Participate in the event.
  • Teaching, writing, training or web designing experience required.
  • Excellent oral and written communication skills.
  • Must have the ability to convey soft skills, product and sales content to learners of all experience levels.
  • Experience in instructional design is required.  

Preferred qualifications
  • Bachelor's degree or equivalent experience
  • 2 - 3 years experience in instructional design, educational design, communications, education or related field
  • A solid understanding of instructional theory such as ADDIE and learning management systems is beneficial to the position.  
  • Strong Microsoft Word, PowerPoint and Excel skills.
  • Ability to edit audio and video.
  • Life insurance experience is beneficial.
  • Creative approaches to learning methods and best practices.  Enthusiasm for learning.  
  • Comfortable producing in fast-paced, deadline-driven environments.
  • Ability to manage and work on multiple projects at a time, strong communicator, excellent interpersonal skills, extraordinary attention to detail, ability to work in a team-oriented, collaborative environment with a helpful attitude and strong desire to learn.
  • Ability to work with all levels of management and personnel.
  • Must be able to self-initiate activates and coordinate tasks efficiently. 

Hybrid role
Location: Duluth, GA 
FLSA status:
This position is exempt (not eligible for overtime pay):Yes
Our Benefits:
  • Day one health, dental, and vision insurance
  • 401(k) Plan with competitive employer match
  • Vacation, sick, holiday and volunteer time off
  • Life and disability insurance
  • Flexible Spending Account & Health Savings Account
  • Professional development
  • Tuition reimbursement
  • Company-sponsored social and philanthropy events

It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.

At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.