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Blue Cross Blue Shield of Michigan

Instructional Developer - Senior

🇺🇸 Hybrid - Detroit, Michigan 🕑 Full-Time 💰 TBD 💻 Instructional Design 🗓️ October 15th, 2026
Camtasia LMS Storyline

Edtech.com's Summary

Blue Cross Blue Shield of Michigan is hiring a Senior Instructional Developer. The role involves designing effective learning experiences by collaborating with stakeholders, developing performance-based training systems, and ensuring the delivery of innovative solutions that meet business needs.

Highlights
  • Design and develop high-quality learning solutions including eLearning, instructor-led training, and performance support.
  • Collaborate with stakeholders and subject matter experts to create technically accurate instructional content.
  • Manage projects by planning, coordinating materials, and reporting status to management.
  • Utilize multimedia tools such as Adobe Captivate, Articulate Storyline, Camtasia, and Illustrator for content development.
  • Develop cross-training materials and evaluate training effectiveness.
  • Requires a Bachelor's degree in Instructional Technology, Training & Development, or Technical Communications.
  • Experience in instructional design, technical writing, and project management preferred.
  • Knowledge of adult learning theories and ability to map courses to learner needs.
  • Strong skills in eLearning software, SharePoint, audio/video editing, and familiarity with LMS and KMS.
  • Supports departmental, divisional, and corporate goals within the health insurance and healthcare industry.

Instructional Developer - Senior Full Description

Instructional Developer - Senior

With more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

Company:
Blue Cross Blue Shield of Michigan
Location:
Detroit, MI (Hybrid)
Level:
Non-Manager
Compensation:
Competitive Total Compensation Package
Job Family:
Operations
Industry:
Health Insurance and Health Care

Overview

The Instructional Designer is responsible for designing learning experiences that solve business problems through the thoughtful combination of communications, eLearning, instructor-led training, performance support and other interventions. They ensure that high-quality, innovative, and effective learning solutions are designed, developed, and delivered by different teams in a timely manner to satisfy business needs.

Responsibilities

  • Engage with stakeholders from different parts of the business to rapidly analyze their needs and design high-level learning solutions that may include a range of low, medium and high-fidelity learning interventions
  • Plan, coordinate, and develop support materials and communications for divisional and/or corporate projects.
  • Report project statuses to various levels of management.
  • Develop performance-based training and development systems to meet operational needs and requirements.
  • Develop cross-trainings for various employees to carry out job functions.
  • Support department, divisional and corporate goals.
  • Represent department and division as requested on work groups and special assignments.
  • Establish and meet deadlines and reporting requirements.
  • Conduct a need analysis to design and develop materials to support training and end-users for projects, implementations & initiatives for internal, external and self-service customers.
  • Interact with customer and subject matter experts to ensure technical accuracy of instructional content. 
  • Work closely with subject matter experts (SME's) to ensure quality content is developed.
  • Evaluate documentation/training systems to ensure effectiveness.
  • Maintain current knowledge of relevant technology as assigned.

Requirements

  • Bachelor's Degree in Instructional Technology or Training & Development, Technical Communications preferred.
  • Three (3) years’ experience utilizing multimedia tools such as Captivate, Camtasia, Articulate Storyline, Illustrator preferred.
  • Two (2) years of project management experience preferred. 
  • Experience in designing and developing computer-based training, storyboards, and lessons to be used in a variety of delivery media is required.
  • Experience with documentation or training authorizing systems preferred.
  • Technical writing skills, preferred
  • Proven project leadership or employee leadership skills/experience.
  • Knowledge of instructional design principles to provide effective/efficient training solutions to business problems and effectively communicate recommendations to all levels of employees
  • Demonstrated skills developing with authoring tools such as Adobe Captivate, Articulate Storyline, Animate, Camtasia, SharePoint knowledge, preferred.
  • Knowledge of adult learning theories with the ability to create content relevance by mapping courses with perceived learner needs and plan instructional strategies relevant for wide variety of adult learners
  • Ability to devise instructional strategies in alignment with real learning contexts and choose the technology that best supports the instructional strategy
  • Proven ability to reduce various types of Cognitive load that pertain to ILT and eLearning. 
  • Maintains a high degree of knowledge in existing and emerging learning methods; ability to assess and envision how these methods can be applied to course development efforts.
  • Demonstrated analytical, organizational, and problem resolution skills.
  • Conduct group presentations and facilitate end-user training.

Departmental Preferences

  • Understanding adult learning concepts  preferred
  • Three (3) to five (5) years’ experience in instructional design and/or development, technical training, and/or end-user-focused technical documentation writing  preferred
  • Demonstrated oral and written communications skills, with emphasis on clarity and simplicity preferred
  • Demonstrated technical skills: strong skills in eLearning authoring (New Adobe Captivate and/or Camtasia preferred), strong skills in SharePoint, basic skills in audio editing, video editing, and graphics editing, basic visual design skills, basic familiarity with learning management systems (LMS), basic familiarity with knowledge management systems (KMS).