OverDrive
Integrated Marketing Specialist
Edtech.com's Summary
OverDrive is hiring an Integrated Marketing Specialist to support and lead multi-channel marketing initiatives for its Education business across Emerging Markets. The role involves planning and executing integrated campaigns, coordinating cross-functional teams, and driving growth within K–12, academic, and professional education markets.
Highlights
- Plan and execute integrated marketing campaigns across digital, email, social, content, paid media, and events
- Coordinate marketing assets, timelines, and deliverables across cross-functional teams and external partners
- Own campaign components or entire campaigns from concept through launch, reporting, and optimization
- Apply education market insights to tailor messaging and tactics for various audiences and regions
- Track and analyze campaign performance and derive insights for recommendations
- Manage multiple initiatives simultaneously with growing independence
- Contribute to improving marketing processes, tools, and best practices
- Requires 2–6 years of experience in integrated, digital, or B2B marketing
- Strong project management, communication, collaboration skills, and comfort with data and performance metrics
- Bachelor’s degree in Marketing, Communications, or related field preferred; interest or experience in education or emerging markets is a plus
Integrated Marketing Specialist Full Description
Integrated Marketing Specialist (Mid-Level)
Marketing Cleveland, Ohio
Description
Position at OverDrive
This position will require you to be in Cleveland, OH
We are in a hybrid schedule, 2 days on campus and 3 days WFH
We are in a hybrid schedule, 2 days on campus and 3 days WFH
The Integrated Marketing Specialist's responsibilities include coordinating and implementing support and lead multi‑channel marketing initiatives for OverDrive’s Education business across Emerging Markets. This role is ideal for a marketer with a few years of experience who’s ready to take on greater ownership, autonomy, and impact while working in a fast‑moving, collaborative environment. You will partner closely with Sales, Product, Content, and Creative teams to plan and execute integrated campaigns that drive awareness, engagement, and growth within K–12, academic, and professional education markets.
Responsibilities:
- Plan and execute integrated marketing campaigns across digital, email, social, content, paid media, and events.
- Coordinate marketing assets, timelines, and deliverables across cross-functional teams and external partners.
- Own components or entire campaigns from concept through launch, reporting, and optimization.
- Apply education market insights to help tailor messaging and tactics for different audiences and regions.
- Track and analyze campaign performance, translating data into insights and recommendations.
- Manage multiple initiatives simultaneously while operating with increasing independence.
- Contribute to continuous improvement of marketing processes, tools, and best practices.
Requirements:
- 2–6 years of experience in integrated, digital, or B2B marketing.
- Experience executing multi‑channel campaigns with measurable outcomes.
- Strong project management, communication, and collaboration skills.
- Comfort working with data, reporting, and performance metrics.
- Interest in (or experience with) education, public‑sector, or global/emerging markets is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
What’s Next:
As you’ve probably guessed, OverDrive is a place that values individuality and variety. We don’t want you to be like everyone else, we don’t even want you to be like us—we want you to be like you! So, if you're interested in joining the OverDrive team, apply below and tell us what inspires you about OverDrive and why you think you are perfect for our team.
OverDrive values diversity and is proud to be an equal opportunity employer.
#LI-DNI
#LI-DNI
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