Amplify
Manager, Core Literacy Product Marketing
🇺🇸 Remote - US
🕑 Full-Time
💰 $80K - $85K
💻 Marketing
🗓️ July 15th, 2025
K-8
Edtech.com's Summary
Amplify is hiring a Manager, Core Literacy Product Marketing to lead marketing initiatives for K-8 core literacy programs and professional development services. This role will shape product positioning, support sales enablement, execute go-to-market plans, and collaborate with cross-functional teams to drive customer engagement and revenue growth.
Highlights
- Lead product marketing efforts for K-8 English Language Arts core literacy programs and Professional Development services.
- Develop product positioning, messaging, and conduct competitive analysis to inform marketing and product strategies.
- Create marketing collateral and sales resources such as one-pagers, pitch decks, and demos.
- Collaborate with Product, Content, Marketing, and Sales teams on go-to-market plans and product launches.
- Maintain and optimize product pages on Amplify.com and internal sales platforms.
- Require 5+ years in marketing within education publishing, ed-tech, or related industry, with strong writing and collaboration skills.
- Prefer experience marketing literacy programs and to school districts.
- Salary range $80,000 - $85,000 with eligibility for an annual discretionary bonus and comprehensive benefits package.
- Support professional development sales enablement through messaging and collateral creation.
- Bachelor's degree or equivalent experience required.
Manager, Core Literacy Product Marketing Full Description
Manager, Core Literacy Product Marketing
Remote - United States
Full time
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.
Amplify is seeking an enthusiastic, results-driven Product Marketing Manager, Core Literacy and Professional Development to join our team. In this role, you will support product marketing initiatives for our K–8 English Language Arts (ELA) core literacy programs, as well as sales enablement for our Professional Development services.
The Product Marketing Manager will help shape the voice of the product and contribute to building a loyal customer base by developing compelling positioning, crafting effective messaging, performing in-depth competitive analyses, enabling the sales team, and collaborating with Content & Growth Marketing to drive multi-channel campaigns (digital, print, events). You will also support the creation of sales enablement materials for Amplify’s Professional Development offerings.
The ideal candidate is data-driven, collaborative, and an excellent communicator and writer. You must be able to prioritize effectively and balance competing demands. This role reports to the Executive Director, Core Literacy Product Marketing, and works cross-functionally with the Product, Content, Marketing, and Sales teams.
Essential Responsibilities:
- Support product launch planning for our core literacy portfolio. Collaborate with the Associate VP, Executive Director, and cross-functional teams to build and execute comprehensive go-to-market plans that help the sales team achieve revenue targets.
- Act as the voice of the customer. Develop a deep understanding of customer purchasing behaviors, market trends, and the competitive landscape. Use these insights to inform product development roadmaps and marketing strategies.
- Create marketing collateral and sales resources. Develop one-pagers, brochures, guides, FAQs, pitch decks, competitive research summaries, and product demos to support go-to-market plans.
- Build deep product expertise. Gain in-depth knowledge of all K-8 core literacy products and craft compelling narratives. Stay informed on product development to guide the sales team and ensure our messaging resonates with customers.
- Develop print and digital sampling solutions. Contribute to sampling strategies for core literacy products, maintain the Bill of Materials for stadium boxes and sample bags, and support the development of reviewer materials.
- Champion the product roadmap. Work with Product Managers to understand and communicate the product roadmap. Support launches and translates new features into tools that support sales enablement.
- Partner with the Professional Development team. Help craft messaging and create sales enablement materials for Amplify’s Professional Development services
- Maintain product pages. Keep Amplify.com and internal Sales Hub pages for core literacy and professional development up to date and optimized for messaging and usability.
Required Qualifications:
- Bachelor's Degree or equivalent experience
- 5+ years of marketing experience in education publishing, ed-tech, or a similar industry
- Strong writing and editing skills for marketing materials
- Excellent coordination and communication skills, with the ability to collaborate with stakeholders across various levels of the organization
Preferred Qualifications:
- Experience marketing literacy programs, ideally core curriculum
- Experience marketing to schools and districts
- Experience conducting and synthesizing research
What we offer:
Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $80,000 - $85,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.
Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.
Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.
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If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.
Amplify is an E-Verify participant.
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