Western Governors University
Manager, Creative
🇺🇸 Salt Lake City, UT
🕑 Full-Time
💰 $95K - $157K
💻 Project Management
🗓️ September 14th, 2025
Edtech.com's Summary
WGU is hiring a Manager, Creative to lead and develop a high-performing marketing creative team focused on maintaining and enhancing the university's voice and visual identity across multiple marketing channels. The role involves collaborating with internal partners to execute brand strategies, managing project workflows, providing constructive feedback, and ensuring alignment with creative briefs and university branding standards.
Highlights
- Lead a creative team in developing innovative marketing campaigns aligned with brand standards.
- Maintain legal and brand consistency across all marketing assets and channels.
- Collaborate with Marketing and other university departments to execute messaging strategies.
- Provide direct people leadership including hiring, coaching, and performance management.
- Use Workfront project management software to assign and track team tasks and workload.
- Manage resources according to marketing calendar demands.
- Strong communication skills required for verbal and written interactions at all organizational levels.
- Minimum 5 years of related graphic design experience and at least 1 year of people leadership.
- Bachelor’s degree required; Master’s degree preferred with relevant industry experience.
- Salary range from $95,300 to $157,300 with eligibility for benefits including bonuses, insurance, retirement plans, and flexible paid time off.
Manager, Creative Full Description
Manager, Creative
Salt Lake City Office
Full time
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Management_Executive 607Pay Range: $95,300.00 - $157,300.00
Grade: Management_Executive 607Pay Range: $95,300.00 - $157,300.00
Job Description
Primary Responsibilities
- Functions as a gatekeeper for the University’s voice and visual identity across all marketing assets.
- Maintain a high level of understanding of legal standards, the voice and visual identity of the university, schools and programs, different marketing channels and media types and how they are utilized, and the different audiences.
- Collaborate with partners across Marketing and other organizations to execute brand and messaging strategies on behalf of the business lines they represent.
- Lead a team in translating creative briefs into innovative, actionable messaging that meets target objectives.
- Hire, develop, and inspire a high performing team.
- Responsible for guiding direct reports and providing clear, honest, constructive real-time feedback to hone team skills and build capabilities.
- Must be able to objectively review creative for accuracy, voice and visual identity consistency, brand standards, and to ensure project objectives are met based on the creative brief.
- Must be comfortable providing clear and constructive feedback across the team.
- Assign and review tickets in Workfront, a project management system.
- Track and monitor team workload and bandwidth to maintain even distribution of work and projects across the team.
- Assign projects based on project alignment and skills.
- Maintain awareness of the marketing calendar and plan resources accordingly.
- Establish and maintain a highly collaborative and functional partnership with other discipline leads, team members, and external stakeholders.
- Performs other job-related duties as assigned.
This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.
Qualifications
Knowledge, Skills, and Abilities
- Deep creative development experience, including end-to-end campaign design across multiple channels, bringing copy, design, and production together to develop a polished final product.
- Knowledge of best practices for utilizing technology.
- Must be able to clearly communicate both verbally and in writing with staff at all levels of the university.
- Must be a strong communicator and be willing to meet regularly with teams and individuals as needed. Must have strong written and oral communication skills.
- Comfort directing others in executing on a creative brief, analyzing work, and providing clear and constructive feedback.
- Exceptional project management and organization skills. working directly with project managers and producers
- Direct people leadership, including hiring, coaching, and managing to achieve performance targets.
- Ability to drive and influence others to act without direct reporting authority.
- Conceptual as well as a strategic thinker
- Strong leadership and management skills.
- Effective judgment and professional integrity.
- Ability to solve problems
- Ability to partner professionally and productively within the creative team, cross-functional MarCom teams, and across the University.
- Must lead with empathy and live by our cultural beliefs and leadership principles.
Education
- Bachelor’s degree in a related field
Experience
- 5 or more years of related experience, in graphic design, preferably in agency, in-house creative, or higher education roles.
- 1 or more years of direct people leadership
- Knowledge of marketing best practices across channels
Experience in lieu of education
An equivalent combination of training, experience, credentials, or accomplishments demonstrating the ability to perform the essential functions of this job may substitute for education degree requirements.
Preferred Qualifications
- Master’s Degree in related field.
- Industry experience in higher education and/or areas relevant to the University’s colleges (e.g., business, healthcare, K12 education, IT)
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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