Edtech.com's Summary

Arizona State University is hiring a Manager, Marketing Technology. The role involves managing and evolving the marketing technology stack, including tools like Google Tag Manager, Google Analytics 4, Optimizely, and Tealium, to ensure seamless data flow across platforms. The manager will collaborate across marketing, engineering, and UX teams to optimize marketing campaigns, web performance, and operational efficiency.

Highlights

Manage and optimize marketing technology stack integrations (GTM, GA4, Optimizely, Tealium, data warehouse).
Design and maintain event tracking and data layer specifications.
Partner with UX and Product teams to execute and measure A/B and multivariate tests.
Activate customer segments using Customer Data Platform across marketing and CRM tools (Google Ads, Meta, Salesforce).
Maintain MarTech governance including taxonomy, data dictionary, and change logs.
Serve as liaison between Marketing, Web, and UX teams for technical campaign execution.
Required skills include extensive experience with GA4, proficiency in JavaScript, SQL knowledge, and familiarity with tag management solutions (GTM or Tealium iQ).
Desired qualifications include experience with A/B testing tools, Customer Data Platforms, and data warehouse integrations (BigQuery or Redshift preferred).
Compensation range: $78,000 to $90,000 per year, depending on experience, with employee benefits including healthcare, retirement, tuition reduction, and discounts.
Position located at ASU Scottsdale Innovation Center; not fully remote and requires reliable commuting.

Manager, Marketing Technology Full Description

Job Profile:Business and Data Manager 1

Job Family:Business and Data Analytics

Time Type:Full time

Max Pay - Depends on experience:$90,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:
Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

Are you an expert with technologies that support marketing data and behavior analytics collection? Do you think in terms of systems and see how tags, data pipelines, and marketing tools fit together? Then read below and apply for this Manager, Marketing Technology opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

Want to know more about working at EdPlus? Click here!

We are seeking a Manager, Marketing Technology to work under the direction of the Director of Marketing Technology & Analytics. Every day you'll make a difference in the lives of others by owning and evolving our marketing technology stack, including Google Tag Manager (GTM), Google Analytics 4 (GA4), Optimizely, and our Customer Data Platform, Tealium. You will bridge marketing, engineering, and the web, ensuring that our data flows seamlessly across platforms to measure and optimize marketing and web performance effectively. These efforts are deployed to support effective marketing campaigns, improve user experience, and increase operational efficiency to support the ASU Charter.

Essential Duties:

Own the MarTech Stack: Manage and optimize integrations between GTM, GA4, Optimizely, our data warehouse, and Tealium.
Tagging & Tracking Implementation: Design and maintain robust event tracking and data layer specifications; work alongside our marketing team and agency partners to implement durable, forward-thinking, advertising technology solutions.
Experimentation & Personalization: Partner with UX and Product teams to design, launch, and measure A/B and multivariate tests in Optimizely; ensure accurate experiment tracking and reporting.
Data Activation: Use our CDP to activate customer segments across marketing and CRM tools (e.g., Google Ads, Meta, Salesforce).
Governance & Documentation: Maintain a clear MarTech taxonomy, data dictionary, and change log for tracking and analytics.
Cross-Functional Collaboration: Serve as the liaison between Marketing, Web, and UX teams to ensure smooth technical execution of campaigns and initiatives.
Assume or coordinate other duties or projects as assigned or directed.

NOTE: This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.

Desired Qualifications:

Evidence of a bachelor's degree or higher in a related field.
Extensive experience using Google Analytics 4 (GA4).
Experience with Google Tag Manager or Tealium iQ; experience with interfacing with ad vendor APIs and server-side tag management is highly desired.
Demonstrated familiarity with Optimizely or other A/B testing tools for A/B testing and personalization.
Experience with Customer Data Platforms (Tealium, Hightouch, Growthloop) and data warehouse integrations.
Evidence of strong understanding of SQL and data modeling concepts; experience with BigQuery or Redshift preferred.
Demonstrated strong proficiency in JavaScript.
Proven ability to successfully communicate and collaborate with key partners and stakeholders to identify requirements and solve problems.

NOTE: Please answer the following questions in your cover letter:

Do you have experience using a tag management solution such as Google Tag Manager or Tealium iQ?
How have you worked with a Customer Data Platform such as Tealium, Segment, or Hightouch?

Salary & Benefits:

$78,000 - $90,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

Healthcare
Financial Security
Retirement
Family Resources
Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required, along with the ability to clearly communicate in English to perform essential duties.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

Driving Requirement:Driving is not required for this position.

Location:Off-Campus: Scottsdale

Funding:No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workdayusing the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$15305.htmld

To be considered, your application must include all of the following attachments:

Cover letter
Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

Original Job Description