Edtech.com's Summary

Louisiana State University is hiring a Manager of Marketing Analytics for LSU Online & Continuing Education. The role leads the analytics frameworks and reporting systems that show marketing teams how campaigns and channels perform across the recruitment funnel, from lead to application to enrollment. The manager works with marketing leadership and cross-functional teams to keep marketing data accurate and useful for ongoing optimization.

Highlights

Oversee recurring marketing performance reporting across campaigns, channels, and partnerships, including paid media, automated outreach campaigns, and website traffic.
Manage and improve the dashboards and reporting tools used by marketing and leadership teams, currently Marketing Intelligence/Datorama, Tableau, Salesforce, and Excel.
Evaluate performance across the lead, application, and enrollment funnel, and support cohort-based and program-level analyses of enrollment outcomes.
Highlight conversion trends, drop-off points, and improvement opportunities, and provide data inputs for the optimization recommendations led by the Associate Director.
Monitor data quality, validate and reconcile metrics, and maintain documentation for metric definitions, dashboards, and recurring reports.
Translate complex data into clear recommendations for non-technical stakeholders and support leadership meetings and presentations with reporting outputs.
Identify opportunities to automate recurring reports and help test and roll out improvements to analytics workflows and infrastructure.
Requires a bachelor's degree with 3 years of experience, or equivalent years of relevant experience, including marketing analytics or performance reporting and working SQL proficiency across multiple systems.
Prefers a master's degree with 8 years of experience, plus higher education, enterprise marketing, or large-scale digital advertising experience and familiarity with CRM and marketing automation platforms.

Manager of Marketing Analytics Full Description

Position Type:

Professional / Unclassified

Department:

LSUAM Online - M&R - Marketing - DM - Media Management

Work Location:

United Plaza XII

Pay Grade:

Professional

Job Description:

The Manager of Marketing Analytics & Insights supports LSU Online & Continuing Education’s marketing and enrollment goals by advancing the use of data to evaluate marketing performance and inform decision-making. This role leads the development and maintenance of analytics frameworks, reporting systems, and performance insights that help marketing teams understand trends across campaigns, channels, and the recruitment funnel. Working closely with marketing leadership and cross-functional teams, this role ensures marketing data is accurate, well-interpreted, and effectively used to support ongoing optimization and operational planning within established marketing strategy and performance goals.

Job Responsibilities:

Marketing Performance Reporting & Execution (40%)

Oversee the development and maintenance of recurring marketing performance reporting across campaigns, channels, and partnerships (Examples: Paid Media, automated outreach campaigns, website traffic and performance)
Lead analysis of channel, program, and campaign performance
Manage and continuously improve dashboards and reporting tools used by marketing and leadership teams (current tools: Marketing Intelligence/Datorama, Tableau, and Salesforce, and Excel)
Ensure reports are accurate, timely, and aligned to agreed-upon KPI definitions

Funnel & Conversion Analysis (25%)

Evaluate performance across the marketing funnel (lead → application → enrollment)
Support cohort-based and program-level analyses to understand enrollment outcomes
Interpret funnel performance data to highlight conversion trends, drop-off points, and opportunities for improvement
Provide data inputs and insights to support optimization recommendations led by the Associate Director

Data Quality, Validation & Governance Support (20%)

Ensure the integrity and reliability of marketing and enrollment data by monitoring data quality and resolving reporting discrepancies
Validate metrics, reconcile discrepancies, and troubleshoot reporting issues
Maintain documentation for metrics definitions, dashboards, and recurring reports
Partner with internal teams to improve data completeness, accuracy, and consistency
Support cross-functional alignment by translating analytics requirements, definitions, and reporting outputs between Marketing & Partnerships and other teams across the organization.

Stakeholder Support & Analytical Consultation (10%)

Serve as an analytics resource to marketing and partnership teams by providing insights and consultation on performance
Translate complex data into clear insights and recommendations for non-technical stakeholders
Support leadership meetings and presentations with data and reporting outputs
Act as a reliable point of contact for day-to-day analytics needs

Process Improvement & Automation (5%)

Identify opportunities to automate recurring reports and reduce manual effort
Support enhancements to analytics workflows, tools, and reporting processes
Assist in testing and rolling out improvements to analytics infrastructure
Other duties as assigned

Minimum Qualifications:

Bachelor's degree with 3 years of experience

Specific Experience:

Demonstrated experience in marketing analytics or performance reporting
Working proficiency in SQL for querying, validating, and analyzing marketing and enrollment data across multiple systems
Strong proficiency in analyzing marketing and campaign performance data
Experience building dashboards and recurring reports
Strong attention to detail and data accuracy

LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications:

Master's degree with 8 years of experience

Specific Experience:

Experience in higher education, enterprise marketing, or large-scale digital advertising
Familiarity with CRM and marketing platforms (e.g., Salesforce, marketing automation, advertising platforms)
Experience working with multi-channel digital marketing data
Comfort working with large datasets and reconciling data across systems

Additional Requirements:

Operation Essential Personnel - This position may be asked to work during an official closure, but who is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.

Special Instructions:

Please provide a cover letter, resume, (3) professional references, and transcripts. Official transcripts are required prior to hire, if needed.

For questions or concerns regarding the status of your application or salary ranges, please contact Maryann Rowland at [email protected]

Skills Needed:

Artistic Vision, Audience Engagement, Brand Stewardship, Collaboration, Communication, Content Development, Detail-Oriented, Project Management

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

LSU is an Equal Opportunity Employer.

All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.

For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email [email protected].

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