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Carnegie Mellon University
Temporary Employment Services (TES) - Temporary Part-Time Digital Marketing Specialist
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Edtech.com's Summary
Carnegie Mellon University is hiring a Temporary Employment Services (TES) - Temporary Part-Time Digital Marketing Specialist to run paid Google advertising campaigns that increase applications to its master's degree programs in Civil & Environmental Engineering. The role covers building and managing Google Search campaigns, researching keywords and audiences, and tracking how ads convert into application starts and completed applications. It is a temporary position placed through the university's Temporary Employment Services, which supplies short-term staff to campus departments.
Highlights
- Develop and manage targeted Google Search advertising campaigns that attract prospective master's students in graduate engineering education.
- Conduct keyword research and identify high-intent audiences interested in graduate engineering programs.
- Write ad copy and recommend landing page improvements that increase conversions.
- Monitor campaign performance, optimize ad spending, and improve conversion rates.
- Implement conversion tracking with Google Ads and Google Analytics (GA4) and deliver regular reports on qualified leads, application starts, and completed applications.
- Bachelor's degree, with a combination of education and relevant experience considered, plus demonstrated success managing Google Ads campaigns, preferably in higher education or graduate student recruitment.
- Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization, with the ability to work independently and manage advertising budgets; Google Ads certification is preferred.
- Part-time, hourly schedule in Pittsburgh; applicants must already be authorized to work in the United States, as the university will not sponsor visas for this role.
Temporary Employment Services (TES) - Temporary Part-Time Digital Marketing Specialist Full Description
Are you searching for an outstanding opportunity to gain hands-on experience and develop new skills at a world-class research university? At Carnegie Mellon University, our Temporary Employment Services (TES) acts as a trusted resource for departments across the campus, providing you with the chance to showcase your expertise in a collaborative and professional environment! We take pride in offering full-time temporary positions that provide:
- Valuable on-the-job training and applied experience in financial and administrative operations.
- Comprehensive benefits packages that support your well-being.
- A clear pathway for long-term career growth within our community.
We are seeking an experienced Temporary Part-Time Digital Marketing Specialist to help design, launch, and optimize paid Google advertising campaigns aimed at increasing applications to our master's degree programs in Civil & Environmental Engineering at Carnegie Mellon University.
Core Responsibilities:
- Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
- Conduct keyword research and identify high-intent audiences interested in graduate engineering education.
- Write compelling ad copy and recommend improvements to landing pages to increase conversions.
- Monitor campaign performance, optimize spending, and improve conversion rates.
- Implement conversion tracking using Google Ads and Google Analytics (GA4).
- Provide regular performance reports focused on qualified leads, application starts, and completed applications.
Qualifications:
- Bachelor’s degree required; a combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.
- Demonstrated experience managing successful Google Ads campaigns, preferably in higher education or graduate student recruitment.
- Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.
- Ability to work independently, manage advertising budgets, and demonstrate measurable results.
- Google Ads certification preferred.
Requirement:
Successful completion of a background check.
Additional information:
Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.
Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.
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