Manager of Marketing and Communications

Manager of Marketing and Communications

Posting Number  | S06305P
Position Title  | Manager of Marketing and Communications
Department  | Liberal Arts
Location  | Arlington
Job Family  | Communications/Public Affairs
Position Status  | Full-time
Work Hours  | Standard
Work Schedule  | Monday – Friday; 8:00am – 5:00pmMay require occasional travel, evening, and weekend hours.
Open to  | External and Internal
Salary  | Salary is commensurate based on qualifications and relevant experience up to $76,000.
Duration  | Funding expected to continue
Pay Basis  | Monthly
Benefits Eligible  | Yes
Benefits at UTA  | We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits

To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php

Job Summary 
The Manager of Marketing and Communications for the College of Liberal Arts (CoLA) will formulate and execute communications and marketing strategies and play a critical role in promoting the college’s programs, research, and achievements. This position is responsible for ensuring the College’s visibility, reputation, and overall brand are amplified both internally and externally. This position requires a creative and strategic thinker with strong leadership skills, able to foster collaboration across departments, manage high-impact campaigns, and lead a team to maintain a strong online presence. The manager will supervise the communication, marketing, and outreach staff within the Dean’s office.

Essential Duties and Responsibilities  | Communications: Work closely with and supervise the communications staff in implementing duties related to CoLA communications. Aid in prioritizing and assigning communication activities. Oversee the development and implementation of an integrated communications plan for CoLA and serve as the primary media contact. Coordinate the development and dissemination of CoLA annual impact reports, digital newsletters, and alumni/donor communications. Write and edit event scripts in collaboration with relevant stakeholders. Coordinate CoLA website updates and social media presence with University Communications personnel (e.g., updates to the website, adding new content and web pages, promoting current and new programs). Oversee coordination programs, events, and activities associated with CoLA, advisory groups, and press opportunities with CoLA events. 

Marketing:
Work with CoLA leadership to update and implement a comprehensive marketing plan including updating and maintaining all promotional materials and recruitment literature. Review and approve promotional materials before external dissemination. Coordinate with program areas to market programs and ensure branding consistency. Design, lead, and implement the CoLA marketing plan with an emphasis on measurable results. Collaborate closely with the Dean to integrate College-specific strategies with broader academic marketing initiatives, ensuring cohesive message and strategic alignment with University goals. Supervise CoLA’s web/graphic designer and ensure digital strategies are implemented consistently across platforms.

Events Management:
Lead the planning and execution of CoLA events, ensuring they align with the strategic priorities of both the College and broader University marketing goals. Supervise the Special Events Planner, ensuring that College events enhance engagement with students, alumni, faculty, and other stakeholders, and that they are consistent with broader academic program marketing efforts. Budget &

Resource Management:
Manage the marketing and communications budget for CoLA, ensuring that resources are allocated effectively to support strategic objectives while maintaining fiscal responsibility. Ensure that budgetary decisions align with the broader goals set by the Dean.

Performs other duties as assigned.
Minimum Qualifications 
Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field. Seven (7) years of significant and progressive experience in marketing communications, web experience, and external relations for corporate and/or academic organizations or an equivalent mix of education and relevant experience in similar role. Experience in advertising/media relations. Previous experience supervising staff and leading a team.

Preferred Qualifications 
Master’s degree in marketing, communications, public relations, journalism, or related field. Experience working with employees, community members, students, and others. Demonstrated successful experience creating communications or marketing materials that are culturally responsive and accessible to the varies communities served by the College. Demonstrated ability to successfully manage multiple projects with competing deadlines. Experience using a CRM for recruitment and communications.

Knowledge, Skills and Abilities 
Excellent organization, editing, and writing skills, as well as high degree of creativity. Strong project management, interpersonal and communication skills. Ability to manage multiple concurrent projects. Strong computer skills, including MS Office and Adobe Suite. Knowledge of conducting basic marketing/recruitment campaigns. Communications software; website development; and solid written, verbal, interpersonal communications, active listening, and political acumen skills.
Other Requirements  |
Working Conditions  |
Special Conditions for Eligibility  |
CBC Requirement  | It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.

EEO Statement 
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.

University Information 
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.

Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.

ADA Accommodations  | The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.

 Posting Detail Information 

Number of Vacancies  | 1
Open Until Filled  |
Minimum Number of References Required  | 3
Maximum Number of References Accepted  | 3
Special Instructions to Applicants  | Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Requirement Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

OFFICE OF TALENT, CULTURE AND ENGAGEMENT
J.D. Wetsel Service Center
1225 W. Mitchell Road
Arlington, TX 76019