Digital Growth Marketing Manager (Edtech)

🇨🇦 Remote - Montreal, QC

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ June 12th, 2025

K-12

Edtech.com's Summary

moozoom is hiring a Digital Growth Marketing Manager (Edtech). The role involves developing and managing email and digital ad campaigns, analyzing metrics for optimized strategies, and collaborating with teams to enhance user acquisition and engagement. Additionally, the manager will conduct market research and work on lead generation processes.

Highlights

Develop and manage digital marketing campaigns and Ads.
Analyze performance metrics to improve ROI.
Collaborate on content creation for marketing initiatives.
Manage and grow social media channels.
Requirement: Proficiency in Google Ads, Google Analytics, SEO, and social media management.
Competitive base salary offered.
Must have a Bachelor's degree in Marketing or related field.
Monthly allocation for health benefits.

Digital Growth Marketing Manager (Edtech) Full Description

Join a fast-growing K-12 Edtech platform advancing mental health and wellness worldwide!

moozoom is looking for an innovative and results-driven Digital Marketing Manager to join our dynamic marketing team. If you are passionate about digital marketing strategies and want to contribute to mental health education for K-12 students, we want to hear from you!

Responsibilities

Develop, implement, and manage email marketing and digital marketing Ads campaigns.
Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI.
Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience.
Collaborate with product to build in-product features and workflows to improve user acquisition, activation and retention.
Manage and grow our social media channels, increasing audience engagement and reach.
Collaborate with content to create engaging blog articles and other SEO related initiatives.
Conduct market research to identify trends and opportunities for growth within the EdTech sector.
Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
3-5 years of experience in digital marketing, preferably in the EdTech.
Proficiency with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent written and verbal communication skills, with a flair for creative content creation.
Experience in managing social media campaigns and growing online communities.
A passion for education and mental health, with a commitment to supporting K-12 initiatives.

Benefits

Full-time remote position
Flexible work hours.
Collaborative work environment.
Competitive base salary
Monthly allocation for health benefits.

Don’t forget to access https://moozoomapp.com to see how great it is!

Our six steps hiring process

Short video and CV: send your CV, as well as a short video describing who you are and why you should be the person we are looking for.
Initial Interview: if selected, this is where you and us get to know each other better.
Mini project: moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are.
Final interview: we’re getting there. You made it so far and it’s now the moment where you get to meet other people of the team.
Offer: we send you an offer tailored to convince you to join our team.6
Take off: this is the day you start changing the world with us.

Join our team!

Original Job Description