Great Minds
Manager, Product Marketing - Math
CRM
K-5
Marketo
Edtech.com's Summary
Great Minds is hiring a Manager, Product Marketing - Math. This role involves developing and executing annual marketing plans and go-to-market strategies for math curriculum products, collaborating closely with product and sales teams to drive market adoption and growth. The manager also creates consistent messaging frameworks, supports sales enablement, and leverages market research to inform product positioning and marketing efforts.
Highlights
- Develop and execute annual and quarterly marketing plans for math curriculum adoption states.
- Create consistent product messaging and positioning to differentiate Great Minds offerings.
- Collaborate with product, sales, and marketing teams to support product launches and sales efforts.
- Utilize CRM platforms such as HubSpot, Pardot, or Marketo for campaign management.
- Analyze market research and industry trends to inform strategy and product roadmap.
- Manage multiple projects and stakeholder relationships simultaneously.
- Requires 5+ years of K–12 strategic marketing experience, with focus on math curriculum and at least 1 year managing a team.
- Bachelor’s degree required.
- Expected base salary range: $106,000-$117,000, with possible variation based on experience and location.
- Supports Great Minds' mission of delivering high-quality, research-based math curriculum to educators and students nationwide.
Manager, Product Marketing - Math Full Description
Manager, Product Marketing - Math
- Remote
- DC, District of Columbia, United States
- Marketing
Job description
Who We Are
Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.
We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.
We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.
What We Build
Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.
- Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.
- Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
- PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.
These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.
Where We’re Headed
Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.
Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.
Job Purpose
The Math Product Marketing Manager is responsible for developing an annual marketing plan and go-to-market strategy for select adoption states and provides sales support for open territory states. The role requires a deep understanding of the K–12 market and how to develop and deliver a compelling and relevant message at various points in the buyer’s journey. The Math Product Marketing Manager will work closely with the math product and sales teams to seed the market for new products and grow market share for existing math programs.
Responsibilities
- Design and execute an annual marketing plan and quarterly tactical plans for designated Tier 1 and 2 adoption states, creating collateral and messaging that aligns with the national plan, including customization as needed for the state market.
- Develop messaging framework for consistent product positioning and messaging that differentiates Great Minds and can be leveraged by all customer-facing teams.
- Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team.
- Ensure messaging consistency across all customer-facing materials communications.
- Work with the National Campaigns team and Regional Marketing Managers on integrated campaigns to support growth.
- Build and nurture strong relationships by working collaboratively with the math product team, content and editorial team, and other marketing team members.
- Partner closely with the Product Managers for math to communicate new product features and benefits to sales and works closely with sales to develop training, resources and tools that support selling.
- Work with the marketing events team and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences.
- Strategize and work with design and web marketing teams to deliver compelling customer-facing marketing presentations, web pages, and collateral.
- Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging.
- Work with the digital marketing team on content for organic and paid social placements.
- Participate in market research projects to understand the national or state-level math curriculum landscape.
- Analyze industry trends and customer insights to inform product positioning and marketing strategies.
- Synthesize research to influence the product roadmap.
Job requirements
Requirements
- 5+ years of experience in developing and executing of innovative strategic marketing plans for the K–12 education market with experience specifically marketing math curriculum and at least 1 year of managing a high performing team.
- Experience launching new products in the education market and with state and district curriculum adoptions
- Working knowledge and experience with CRM platforms (HubSpot, Pardot, Marketo, etc).
- Proven experience working across an organization and within functional teams to achieve shared objectives.
- Comfortable asking questions to deepen understanding of education products and pedagogical shifts.
- Strong communication skills and the ability to clearly articulate complex information both verbally and in writing.
- Ability to manage multiple projects simultaneously.
- Experience managing relationships and priorities with multiple stakeholders.
- Ability to navigate between strategic projects and tactical activities.
Required Education
Bachelor’s Degree
Status
Full-time
Location
Remote
The expected base salary range for this position is $106,000-$117,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.
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