IXL Learning
Manager, Regional Marketing Strategies
Edtech.com's Summary
- Lead regional marketing strategy to support sales pipeline development and revenue goals.
- Partner with sales leadership and account teams to tailor marketing programs for specific territories.
- Develop multi-tactic regional campaigns including email outreach, events, and targeted collateral.
- Manage and mentor a team of Regional Marketing Associates to become strategic partners to sales.
- Analyze performance of regional marketing efforts and connect activities to business impact.
- Build strong product knowledge including core curriculum and assessment offerings.
- Identify market insights from customer feedback and sales data to inform marketing strategies.
- BA/BS degree required with 8+ years in strategic field or regional marketing leadership and 2+ years in people management.
- Strong skills in strategic thinking, written communication, cross-functional collaboration, and leadership.
- Support K-12 districts and contribute to IXL’s growth in education technology solutions.
Manager, Regional Marketing Strategies Full Description
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Manager, Regional Marketing Strategies to lead a team of Regional Marketing Associates. In this role, you will drive the development of high-impact marketing tools and regional initiatives that support our K-12 sales team and strengthen IXLâs presence with districts across the country.
IXL is entering a new stage of growth. As our platform expands into core curriculum and assessment, and as we pursue more complex district opportunities, regional marketing plays an increasingly strategic role in supporting the field.
As a Manager, Regional Marketing Strategies, you will lead the field marketing team in developing and executing programs that directly support sales pipeline and revenue growth. You will be a strategic partner to the sales organization, helping adapt national marketing strategy and sales priorities into targeted regional campaigns that resonate with district leaders. In this role, you will guide your team in supporting sales reps with effective marketing tactics while also identifying regional opportunities, shaping messaging, and bringing insights from the field back to the broader organization. Your work will support sales pipeline development, strategic district opportunities, and adoption of IXLâs expanding platform. The ideal candidate is proactive, strategic, collaborative, and passionate about helping educators succeed.
This is a full-time position in our Raleigh, NC area office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
WHAT YOU'LL BE DOING
- Lead IXLâs regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives
- Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs
- Identify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter most
- Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity
- Guide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance deals
- Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs
- Build strong product knowledge and support the sales team in positioning IXLâs solutions, including newer offerings such as core curriculum and assessment
- Surface insights from the fieldâincluding customer feedback, common objections, and emerging opportunitiesâand synthesize them into actionable recommendations for marketing and leadership
- Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact
- Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies
- Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization
WHAT WE'RE LOOKING FOR
- BA/BS degree
- 8+ years experience in a strategic field marketing / regional marketing leadership role
- 2+ years experience in a people management role
- Strategic mindset: You think beyond individual tactics and focus on how marketing programs influence pipeline, revenue, and strategic opportunities. You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- Written communication: You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences
- Market insight: You are skilled at identifying patterns and opportunities from field feedback, customer conversations, and sales data, and translating those insights into actionable marketing strategies
- Interpersonal skills: You can effectively work cross-functionally, building collaboration and communication between Marketing, Sales and Product Management
- Leadership and influence: You develop high-performing teams and build strong partnerships across the organization
- Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.
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