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edtech.com
MathWorks logo

MathWorks

Manager - Technical Marketing, MATLAB Online Product Group

🇺🇸 Natick, MA

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ August 21st, 2025

SaaS

Edtech.com's Summary

MathWorks is hiring a Manager - Technical Marketing for the MATLAB Online Product Group. The role involves leading marketing efforts for MATLAB Online, MATLAB Mobile, and MATLAB Drive to drive adoption and engagement through a Product-Led Growth strategy while managing a team of Technical Marketing Specialists.

Highlights
  • Lead marketing strategies and Product-Led Growth programs for MATLAB Online products.
  • Manage, mentor, and develop a small team of Technical Marketing Specialists.
  • Collaborate with Engineering to shape product roadmaps based on user needs.
  • Analyze adoption metrics to guide marketing strategy and execution.
  • Represent the product group internally and in customer-facing events.
  • Minimum requirement of a bachelor's degree and 10 years of professional experience.
  • Experience with MathWorks products and SaaS delivery.
  • Proven skills in managing and growing product leaders.
  • Strong combination of strategic planning and hands-on execution capabilities.

Manager - Technical Marketing, MATLAB Online Product Group Full Description

Manager - Technical Marketing, MATLAB Online Product Group


Job Summary
MathWorks is seeking a hands-on, strategic Technical Marketing Manager to lead marketing for the MATLAB Online Product Group, which includes MATLAB Online, MATLAB Mobile, and MATLAB Drive. In this role, you will drive adoption and engagement for our cloud-based MATLAB products, and establish a Product-Led Growth (PLG) practice to accelerate user success.

Responsibilities
  • Develop and operationalize a PLG/Growth Hacking program to drive acquisition, activation, and retention.
  • Manage, mentor, and develop a small team of Technical Marketing Specialists.
  • Define and execute marketing strategies for MATLAB Online, MATLAB Mobile, and MATLAB Drive in alignment with product and business goals.
  • Partner with Engineering to create product roadmaps that address user requirements.
  • Measure and analyze adoption metrics to inform ongoing strategy and execution.
  • Represent the MATLAB Online Product Group in internal reviews and at customer-facing events.

Minimum Qualifications
  • A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.

Additional Qualifications
  • Experience with MathWorks products
  • Experience delivering SaaS offerings
  • Exoerience managing and growing product leaders 
  • Proven ability to combine strategic planning with hands-on execution.

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