Ascend Learning
Market Intelligence and Insights Manager
🇺🇸 Hybrid - AZ
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ April 4th, 2024
CRM D2C MarketingDescription
We Impact Lives Through Purpose-Driven Work in A People First Culture
Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.
Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
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WHAT YOU'LL DO
The Market Intelligence and Insights Manager is a critical member of the Marketing team and supports cross-functional key initiatives. The role is an analytical, data-driven individual with a keen ability to translate data into actionable insights, identify and solve marketing-related business problems, and present recommendations to optimize marketing programs. The candidate should demonstrate strong analytics, consumer insight expertise, business acumen, and communication skills. The role will work cross-functionally with a wide variety of stakeholders, including marketing, product team, sales teams, data analytics, and external partners.
WHERE YOU’LL WORK
The position will work hybrid out of our Gilbert, AZ office.
HOW YOU’LL SPEND YOUR TIME
- Researches, analyzes, and presents thorough customer and market analyses across brand and products and prepared department dashboards and publishes key marketing KPIs.
- Leverages qualitative and quantitative data to identify areas of opportunity, validate hypotheses and forms recommendations to guide marketing and general business decisions
- Synthesizes and presents key findings from in-market tests and shares insights to extended marketing team and other key stakeholders
- Analyzes and communicates key industry updates to inform marketing and communication of our brands and products
- Manages and refines customer target definition and segmentation insights to inform marketing and beyond, serves as the voice of the consumer” and helps ensure the broader team remains updated
- Works with the brand marketing and product teams on brand equity or similar brand health projects
- Works with all cross-functional teams to help identify, monitor and mine internal and external data to help influence our product marketing and go-to-market strategies across all channels
- Leads selective research projects, overseeing agencies and research partners as needed
- Understands and optimizes lead journey from current state with extended team members
- Responsible for other Duties/Projects as assigned by business management as needed and must be available for occasional support outside of business hours
WHAT YOU'LL NEED
- 4 year degree in business, marketing, finance, or another related analytical field
- 5+ years relevant experience preferably in a D2C brand, in market intelligence, analytics, or strategy
- Expert PowerPoint and Excel skills
- Data visualization skills and experience presenting complex information in a concise manner
- Familiarity with market research tools, statistical analysis and CRM functions
- Recognized analytic and critical thinking skills that can identify business opportunities and solutions to grow the business
- Capability to manipulate the data into a story and have demonstrated effective executive presentation skills
- Excellent problem-solving ability and orientation
- Strong general marketing skills with a passion for winning the customer
- Highly analytical with demonstrated business acumen
- Strong communication skills in verbal and written form
- Ability to understand high volume of marketing data, build reports, and summarize in a meaningful and actionable format
- Highly collaborative and proven ability to work successfully on cross functional projects
- Team-player with “can do” attitude, highly resourceful and proactive
- Strong ability to multi-task in a very fast-paced environment
BENEFITS
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- Hybrid work
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement
Fostering A Sense of Belonging
We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
About Ascend Learning
As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.
Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
