Southern New Hampshire University
Market Research Data Analyst
Edtech.com's Summary
- Review industry literature and maintain curated research and competitive intelligence.
- Create and update landscape summaries relevant to higher education.
- Extract and summarize market data using third-party platforms.
- Support product marketing with data summaries for program reviews and new initiatives.
- Build and maintain data models with Microsoft Fabric/PowerBI, using DAX and PowerQuery.
- Create and maintain Python data ingestion notebooks in BigQuery and Microsoft Fabric.
- Use SQL for querying data and ETL processes.
- Develop PowerPoint presentations for audiences ranging from executives to individual contributors.
- Require 3+ years professional experience and a bachelor's degree in Marketing, Analytics, or related fields.
- Annual pay range of $64,283 to $102,872 with a target hiring range of $71,033 to $96,103 and comprehensive benefits including medical, dental, vision, paid time off, retirement, free tuition, parental leave, and mental health resources.
Market Research Data Analyst Full Description
Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people-centered strategy has defined us â and helped us grow a team that now serves over 180,000 learners worldwide.
Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're ready to expand our reach. All we need is you.
Make an impact â from near or far
At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.
We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.
The opportunity
The Market Research Data Analyst plays an important role on the Marketing Insights and Analytics team, partnering closely with internal stakeholders to turn information into relevant insights through data analysis and synthesized research. Working with the Director of Insights and Analytics, you will research higher education topics, analyze internal and external data, distill findings into clear insights, and prepare high-quality summaries for a wide range of audiences across the university. You will report to the Director Marketing Insights & Analytics. #LI-Remote
What you'll do:
Market Research
- Review industry literature and research publications and maintain a system to curate publications, competitive intelligence, and internal research/reports.
- Create landscape summaries on topics relevant to higher education and update with new data and publications on an ongoing basis.
- Use third-party platforms to extract and summarize market data on programs and populations.
- Support Product Marketing in providing data summaries for program reviews and investigating new programs or products
- Conduct deep-dive ad hoc research on market and competitive trends.
- Build, maintain, and update data models of external data sources (e.g., IPEDS), using tools such as Microsoft Fabric/PowerBI.
- Create and maintain data Python data ingestion notebooks in BigQuery and Microsoft Fabric.
- Use existing data models to monitor and summarize internal performance trends across products, segments, and demographics.
- Build and enhance reports and dashboards according to feedback, insights, and institutional goals.
- Actively seek opportunities to improve and anticipate feedback on analytic projects and tools.
- Present analysis findings to diverse audiences in a variety of formats.
- Utilize project management software to keep track of multiple priorities and projects.
- Attendance, punctuality, and reliability are essential functions of this role.
- Other duties and responsibilities.
What we're looking for:
- 3+ Years of professional experience in market research analytics and/or domain knowledge.
- Bachelor's degree in Marketing, Analytics or similar field.
- Familiarity with higher education industry terms and data sources
- Can build and update models and reports in Fabric/PowerBI including intermediate proficiency with DAX and PowerQuery
- Familiarity with Python notebooks.
- Experience using SQL to query data and ETL processes.
- Proficiency in Excel with the ability to perform lookups and mathematical formulas.
- Experience developing and delivering PowerPoint presentations to a wide variety of audiences from executives to individual contributors.
- Familiarity with SharePoint, Outlook, and project management software.
- Keen attention to detail, accuracy, and validation of data
- Can responsibly leverage Artificial Intelligence for workflows, summarization, and analysis.
We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether SNHU is right for you, take the leap and apply. You might be just the person we're looking for.
Compensation
The annual pay range for this position is $64,283.00 - $102,872.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $71,033.00 - $96,103.00.
Exceptional benefits (because you're exceptional)
You're the whole package. Your benefits should be, too. As a full-time employee at SNHU, you'll get:
High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources
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