Cengage Group
Marketing Analyst
🇺🇸 Hybrid - OH
🕑 Full-Time
💰 $58K - $75K
💻 Marketing
🗓️ August 14th, 2025
Edtech.com's Summary
Cengage Group is hiring a Marketing Analyst to drive marketing strategy through data insights and analytics. The role involves collaborating with sales and marketing teams to optimize customer segmentation, build dashboards, and analyze customer behavior to enhance marketing investments and improve conversion rates.
Highlights
- Develop and refine customer segmentation within sales funnels in collaboration with sales and marketing teams.
- Create and maintain dashboards for marketing reports ensuring data clarity and accessibility.
- Design and execute experiments to improve marketing efficiency and growth.
- Analyze customer behavior to identify trends and optimize engagement strategies.
- Establish consistent reporting practices and metrics definitions organization-wide.
- Proactively troubleshoot data anomalies and recommend data source improvements.
- Utilize Google Analytics GA4, Google Tag Manager, Facebook Ads, and Google Ads platforms.
- Require Bachelor's degree or equivalent experience with 5+ years in data analytics.
- Proficiency in analytics and data visualization tools, including Power BI and advanced database modeling.
- Compensation range is $58,300 to $75,000 USD base salary with additional incentive potential.
Marketing Analyst Full Description
Marketing Analyst
Ohio, USA
Full time
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
What you'll do here:
The Marketing Analyst role at Cengage offers an outstanding chance to craft our marketing strategies through robust data insights. You will be part of an ambitious team determined to use data to drive outstanding business growth and improve our marketing efforts. Your work will be instrumental in ensuring our marketing investments are optimized and our strategies are backed by flawless data analytics.
Key Responsibilities:
- Collaborate closely with sales and marketing teams to develop and refine customer segmentation within our sales funnels.
- Build and upkeep dashboard views for the most frequently requested marketing reports, guaranteeing data clarity, accessibility, and value.
- Design and implement experiments vital to improve efficiency, drive growth, and lead to marketing investment decisions.
- Analyze customer behavior and sales funnel performance, identifying trends, segment differences, and preferences to optimize engagement strategies and improve conversion rates.
- Establish consistent definitions, reporting practices, and calculation methods for critical metrics throughout the organization.
- Provide regular updates to collaborators, highlighting important insights, actionable suggestions, and goals based on data.
- Proactively investigate root causes of aberrant data and find opportunities for optimization.
- Identify and recommend improvements to data sources and critical metric definitions.
- Apply tools like GA4 to track performance and ensure accurate and timely reporting.
Skills you will need here:
- Bachelor's degree or equivalent experience.
- 5+ years of data analytics experience.
- Proficiency in analytics tools (e.g., Google Analytics GA4) and data visualization platforms (e.g., Power BI).
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Hands-on experience with GA4, Google Tag Manager, and advertising platforms like Facebook Ads and Google Ads.
- Proficiency in data visualization tools and advanced database modeling skills.
Ed2go, part of Cengage Group, has empowered millions of learners looking to improve their skills, get employed, and build a career. With over 2,000 academic partners, a growing roster of corporate customers, and an expanding direct-to-consumer channel, we are looking to significantly accelerate our business to address the global skills gap. Ed2go provides a catalog of more than 1,000 online courses across a wide variety of topics and industries to Continuing Education Departments within US Colleges and Universities. These non-credit offerings enable academic partners to upskill their community, enabling people to return to employment, make career transitions, and increase their earning power!
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$58,300.00 - $75,000.00 USD
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