Marketing Analyst

• Conduct regular meetings with gift officers as they cultivate and solicit prospective donors to track engagement activity in Salesforce in accordance with University Advancement policies and procedures
• Serve as liaison to connect gift officers with appropriate resources within University of Utah Advancement Office, providing frontline support and triaging questions and concerns
• Assist gift officers in entering donor engagement data through plans and contact reports in a timely manner to ensure accurate, real-time reflection of fundraising activity
• Collaborate within Central Prospect Management on prospect strategies to advocate for data-driven models to support portfolios that are focused, dynamic, and sustainable, leading to successful fundraising
• Demonstrate comprehensive understanding of the prospect management system, policies, procedures, and best practices to inform, guide, and support gift officers
• Encourage cross-campus collaboration to help develop prospect strategies to increase donor engagement and gifts
• Assist in tracking and reporting performance metrics that are aligned with Leadership’s objectives for donor qualification, engagement, solicitation, and gift outcomes
• Work closely with the Prospect Research team to identify potential prospects for priority projects

• Assist in analyzing data sets to create clear reports and dashboards that inform donor engagement strategies and measure performance metrics
• Regularly perform data integrity audits on records in Salesforce to ensure accurate prospect information, donor engagement activity, and related data for accurate reporting
• Assist with entering opportunities and related data into the prospect management system to track funding requests and to support fundraising activity metrics
• Regularly review solicitation plans in the prospect management system, focusing on those above an established dollar threshold and/or involving multiple fundraising areas
• Regularly review and confirm prospect manager assignment requests by considering all data within the prospect management system to make informed, strategic portfolio assignments
• Support broader Central Prospect Management team in data entry updates as needed

• Serve as a critical partner across University Advancement in situations such as potential cross-campus conflicts, timing issues, donor fatigue, or opportunities for coordinated strategy
• Model confidentiality and impartiality in all circumstances; be a champion for University Advancement’s strategic goals, the One U Philosophy, and the interests of our donors

• Experience with and understanding of nonprofit and/or higher education fundraising
• Experience in cross-collaboration with key stakeholders
• Experience using Salesforce or similar CRMs
• Track record of providing excellent customer service to stakeholders
• Demonstrated competency with data sets, data hygiene, and data maintenance
• Experience with presenting or providing guidance on technical and policy information to individuals and groups
• Demonstrated ability to strategize and resolve conflicts in and with small groups

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page.

Online reports may be submitted at https://oeo.utah.edu

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As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.