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University of Utah

Marketing Analyst

🇺🇸 Salt Lake City, UT 🕑 Full-Time 💰 $45K - $60K 💻 Marketing 🗓️ April 2nd, 2026
Salesforce CRM Rive

Edtech.com's Summary

University of Utah is hiring a Marketing Analyst, also titled Prospect Research Analyst. This role involves collaborating within the Office of Advancement to enhance donor engagement, manage prospect data in Salesforce, and support fundraiser prospect qualification by synthesizing data into actionable insights and maintaining strong internal partnerships.

Highlights
  • Supports prospect identification of potential donors using various online and print resources.
  • Evaluates wealth indicators and assesses affinity to inform advancement officers.
  • Maintains and updates prospect data within Salesforce CRM system.
  • Collaborates with University Advancement gift officers to align prospect pools with fundraising priorities.
  • Helps implement and manage a prospect discovery referral system.
  • Requires two years of related experience in fields like fundraising, marketing, or business intelligence.
  • Prefers experience with prospect research tools such as Lexis-Nexis, iWave, Foundation Directory, and SEC filings.
  • Familiarity with data management systems and Salesforce highly desired.
  • Strong reading, writing, editing, and analytical skills necessary.
  • Annual pay range from $45,000 to $60,000.

Marketing Analyst Full Description

Marketing Analyst Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.
This position may require the successful completion of a criminal background check and/or drug screen.

We are unable to provide H1b sponsorship or take over sponsorship of an employment visa at this time.
Announcement
Details
Open Date 03/17/2026
Requisition Number PRN44500B
Job Title Marketing Analyst
Working Title Prospect Research Analyst
Career Progression Track E
Track Level
FLSA Code Administrative
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary
VP Area President
Department 00289 - Development
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range 45,000 to 60,000
Close Date 06/17/2026
Priority Review Date (Note - Posting may close at any time)
Job Summary
A Prospect Research Analyst works collaboratively as one of the many data-driven team members in the University of Utah Office of Advancement, a unit dedicated to serving main campus, University of Utah Health, and numerous affiliated organizations and institutions. Our mission is to generate engagement and philanthropic support to advance the university’s priorities in key areas for students, faculty, patients, and researchers.

The primary function of a Prospect Research Analyst is to:
  • Champion the values of Collaboration, Belonging, Empowerment, and Integrity, which are essential to growing our donor pipeline;
  • Encourage donor centric and One U behavior across the University advancement community;
  • Enhance constituent and organization information tracking within University Advancement prospect management system (Salesforce);
  • Partner closely with prospect management to optimize portfolios and support fundraiser prospect qualification goals;
  • Synthesize data sets into storytelling for actionable insights;
  • And ensure continuity and quality customer service between campus areas, University of Utah Health and University Advancement
Responsibilities
Working alongside the Associate Director of Prospect Alerts, the Prospect Research Analyst will be tasked with supporting the prospect identification (discovery) of new high potential individual, foundation, or corporate donor prospects utilizing print, online media, and online vendor tools and screenings.

Additional responsibilities will include:
  • Evaluating wealth indicators and assessing affinity to distill information that will help inform action from University Advancement Gift Officers
  • Update relevant stakeholders regarding important and relevant prospect updates including noteworthy role changes, wealth events, or awards
  • Maintaining the Salesforce CRM to ensure accurate and timely updates to prospect information
  • Working collaboratively with University Advancement Gift Officers to stay aware of evolving priorities and build quality prospect pools
  • Ongoing, the analyst will help support the implementation and management of the prospect discovery referral system.
Minimum Qualifications
Two years of experience in a related field such as advancement (fundraising), library science, marketing, journalism, business intelligence, or technical writing.
Preferences
The ideal candidate will have:
  • Experience in prospect research, prospect management, and/or prospect analytics; Experience performing in-depth research, particularly with online databases and aggregators such as Lexis-Nexis, iWave, ResearchPoint, Foundation Directory, and Foundation Search, and SEC filings
  • Demonstrated experience with data management systems
  • Excellent reading, writing, and editing skills and an ability to analyze, synthesize, and organize complex information
  • Ability to socialize and collaborate with Advancement staff and leadership
  • Fluency in Microsoft Office, particularly Word, Excel, and Outlook
  • Experience using Salesforce or other relationship management data systems
  • Sense of curiosity and enthusiasm for learning
Type Benefited Staff
Special Instructions Summary
This position may require the successful completion of a criminal background check and/or drug screen.

We are unable to provide H1b sponsorship or take over sponsorship of an employment visa at this time.
Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page.


Online reports may be submitted at https://oeo.utah.edu

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.
Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
    • Yes
    • No
  2. * How many years of marketing, statistical, or assignment related experience do you have?
    • No experience
    • Less than 1 year
    • 1 year or more, but less than 2 years
    • 2 years or more, but less than 4 years
    • 4 years or more
Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
  3. List of References

Optional Documents

  1. Historical Only – Do Not Use – See Document Description for More Information – Addendum to the University of Utah – Veteran Only
  2. Historical Only – Do Not Use – See Description for More Information – Appropriate discharge document (such as DD-2214) – Veteran Only
University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu

 

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