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edtech.com
Bright Horizons logo

Bright Horizons

Marketing Analyst

🇺🇸 Remote - Newton, MA

🕑 Full-Time

💰 $80K - $85K

💻 Marketing

🗓️ July 22nd, 2025

Looker PowerBI Python

Edtech.com's Summary

Bright Horizons is hiring a Marketing Analyst to support the Enterprise Marketing department by enhancing digital marketing analytics, assessing marketing channel performance, and driving growth across multiple lines of business. The role involves collaborating with stakeholders, visualizing data, developing analytics best practices, and leveraging statistics, data science, and AI to optimize marketing outcomes.

Highlights
  • Support the Director of Marketing Analytics and collaborate with stakeholders to define key marketing performance metrics.
  • Visualize data using business intelligence tools and Excel to inform marketing strategies.
  • Develop and implement analytics best practices within the marketing department.
  • Partner with IT and other teams to acquire and manage marketing data.
  • Analyze digital marketing products, content, campaigns, and A/B tests to drive growth.
  • Required skills include advanced MS Excel and SQL; preferred skills include Python, R, Qlik, Looker, PowerBI, and Google Analytics.
  • Minimum qualifications: Bachelor's Degree in a quantitative field and 4 years of data analytics experience; Master's or MBA preferred.
  • Annual salary range is $80,000 to $85,000 depending on experience and qualifications.
  • Benefits include medical, dental, vision insurance, 401(k), life insurance, and disability coverage.
  • Supports multiple lines of business within Bright Horizons' Enterprise Marketing department focused on education and care services.

Marketing Analyst Full Description

Marketing Analyst

Newton, Massachusetts, United States of America, 02459
Corporate
Full time

Supporting the Enterprise Marketing department at Bright Horizons, this role will help elevate digital marketing analytics practice, evaluate marketing channel performance, and drive growth across multiple lines of business (LOBs). Join our growing Marketing Analytics team and help create a center-of-excellence for data-driven marketing.

Bright Horizons (NYSE: BFAM) is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education.

This is a Remote position available in the United States.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Responsibilities
  • Support the Director of Marketing Analytics who will prioritize and review assigned projects
  • Work with stakeholders to identify key metrics used to evaluate marketing performance
  • Collaborate effectively with marketing personnel and gather requirements for projects
  • Visualize data using modern business intelligence tools (and excel where appropriate)
  • Develop analytics best practices to further department goals
  • Partner with IT and other teams to facilitate data acquisition
  • Support detailed weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth or efficiency
  • Support evaluation of digital marketing products, content, and campaigns
  • Support analysis for rigorous A/B testing
  • Advance the use of statistics, data science, and AI for impactful analysis
  • Embrace company values and HEART principles. Model excellence and teamwork

Minimum Job Requirements
  • Bachelor's Degree in quantitative discipline - Required
  • ​4 years of experience in data analytics ​ 

Additional Job Requirements
  • Master's Degree in Analytics/MBA - Preferred
  • Ability to work independently in an agile environment and make decisions to optimize output of reporting and analysis
  • Willing to work on a wide variety of projects and analysis
  • Prior experience with SQL and advanced MS Excel experience required
  • Prior experience with Python, R, Qlik, Looker, PowerBI, or Google Analytics preferred

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position

Compensation
The annual salary for this position is between $80,000 - 85,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
· Medical, dental, and vision insurance
· 401(k) retirement plan
· Life insurance
· Long-term and short-term disability insurance

Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Deadline to Apply:
This posting is anticipated to remain open until 7/25/2025.Compensation: $80,000 - 85,000

Life at Bright Horizons:

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

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