Marketing and Comm Spec II

🇺🇸 Gainesville, FL 🕑 Full-Time 💰 $65K - $75K 💻 Marketing 🗓️ May 11th, 2026

Canva CRM Pardot

Edtech.com's Summary

University of Florida is hiring a Marketing and Communications Specialist II. This role drives digital marketing campaigns to enhance awareness, generate leads, and support enrollment goals by managing platforms like GA4, Google Ads, Meta, LinkedIn, and Salesforce while collaborating with various stakeholders to analyze performance and optimize results.

Highlights

Develop and execute digital marketing strategies and lead generation programs.
Manage and analyze digital analytics via Google Analytics 4 and paid media platforms including Google Ads, Meta Business Manager, and LinkedIn Campaign Manager.
Optimize campaign budgets and provide data-driven recommendations to improve ROI and enrollment outcomes.
Collaborate with marketing, recruitment, leadership, and campus partners to align campaigns with business insights.
Assist with marketing automation, email campaigns, and Salesforce administration for closed-loop reporting.
Create and manage integrated marketing materials aligned with recruitment cycles and brand guidelines.
Required proficiency with digital marketing tools including GA4, Google Ads, Meta, LinkedIn, Salesforce, and marketing automation platforms.
Required qualifications: Bachelor’s degree with four years of relevant experience; or Associate’s degree with six years of relevant experience, or equivalent combination.
Preferred skills: SEO, SEM, social media marketing, reporting tools, content creation using Canva or Adobe, and basic HTML.
Salary range: $65,000 - $75,000 annually.